Marketing digitalnih platformi za najam turističkog smješatja

undergraduate thesis

• Title (english): Marketing of Digital Platforms for Tourist Accommodation Booking
• Author: Karla Jantolić
• Mentor: Mirko Palić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Marketing na društvenim mrežama je posljednjih godina sve popularniji i sve se više razvija, a u ovom radu su pojašnjeni osnovni pojmovi kao što su marketing, marketinška strategija, zatim su objašnjeni pojmovi interneta i društvenih mreža u smislu komunikacijskih kanala kojima možemo poslati marketinšku poruku ciljanoj skupini. Prikazani su načini oglašavanja preko najpopularnijih društvenih mreža. Provedeno je i istraživanje o načinu oglašavanja platforme za najam smještaja, točnije Airbna, na internetu, ali i općenito. Društvene mreže imaju velik potencijal u oglašavanju i važno ih je pametno iskoristiti.

Abstract (english)

Social network marketing has become very popular in the last few years and in this paper are clarified basic concepts as marketing and marketing strategies. The concepts of internet and social networks are explained in meaning of communication channels, trough them we can send a marketing message to the target group. In this paper are explained ways of advertising on the most popular social networks. Research has been conducted how Airbnb promote their brand online and offline through social networks, google and ect. Social networks have big potential in advertising so it is important to use them smart.

• Keywords: marketing; strategija marketinga; društvene mreže; internet; oglašavanje; Airbnb
• Keywords (english): marketing; marketing strategy; social networks; internet; advertising; Airbnb
• Language: croatian
• URN:NBN: urn:nbn:hr:148:155158
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-02 16:16:43