Maloprodaja u online kanalu na poslovnom primjeru

master's thesis

• Title (english): Retail in the online channel on a business case
• Author: Kristina Batković
• Mentor: Dario Dunković (mentor)
• Committee member: Dora Naletina (predsjednik povjerenstva)
• Committee member: Mate Damić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Suvremena tehnologija, ubrzani tempo života, stalna zaposlenost i nedostatak slobodnog vremena otvorili su vrata razvoju online maloprodaje kao način zadovoljenju potreba kupaca. Predmet istraživanja ovog diplomskog rada je pregled razvoja online maloprodaje na hrvatskom tržištu sa poslovnim primjerom web prodavaonice. Cilj rada je istražiti mehanizme online maloprodaje robe koristeći se studijom poslovnog slučaja. Istraživanje se provodi na temelju informacija prikupljenih putem dubinskog strukturiranog intervjua s menadžmentom Konzum online maloprodaje. Očekivani rezultati istraživanja mogu pomoći za daljnji razvoj ovog kanala prodaje na domaćem tržištu.

Abstract (english)

Modern technology, accelerated pace of life, steady employment and lack of free time have opened the door to the development of online retail as a way to meet customer needs. The subject of this thesis is to review the development of online retail in the Croatian market with a business example of a web store. The aim of this paper is to investigate the mechanisms of online retailing of goods using a business case study. The research is conducted on the basis of information gathered through an in-depth structured interview with Konzum Online Retail Management. Expected research results may help further develop this sales channel in the domestic market.

• Keywords: online maloprodaja; Konzum; prodaja hrane; prodaja robe široke potrošnje
• Keywords (english): online retail; Konzum; food sales; consumer goods sales
• Language: croatian
• URN:NBN: urn:nbn:hr:148:242875
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Trade; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-03 05:33:26