Specifičnosti upravljanja zelenim lancima opskrbe u sportskoj industriji

master's thesis

• Title (english): Specifics of green supply chain management in the sport industry
• Author: Iva Miličević
• Mentor: Mislav Ante Omazić (mentor); MBZ: 246615
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Svako poduzeće posluje s ciljem ostvarenja postavljenih ciljeva i željom za ostvarenje dobiti. Međutim, globalizacijom i tehnološkim razvojem sve više se u plan poslovanja pojavljuje korporativna odgovornost poduzeća. Društveno odgovorno poslovanje sve je poznatije i prepoznatljivije u poslovanju. Osim zahtjeva i potreba kupaca te željom za ostvarenje profita, poduzeća moraju u svoje poslovanje uvesti upravljanje zelenim lancima opskrbe. Nadalje, osim cijene proizvoda, potrošači sve veću pozornost upućuju prema kvalieti i načinu proizvodnje te životnom vijeku proizvoda. Iz tog razloga, poduzeća su primorana ulagati i upravljati lancima opskrbe kako bi doprinijeli društvenom i okolišnom razvoju zajednice. Cilj rada bio je istražiti važnost i svrhu društveno odgovornog poslovanja u sportskoj industriji koji vodi poslovanje poduzeća k uspjehu i ostvarenju postavljenih ciljeva. Na temelju primjera poduzeća Adidas i Puma istaknula se njihova orijentiranost prema zaštiti okoliša, klimatskim promjenama, pristupu vodi i zraku te socijalnoj održivosti. Istraživanje je provedeno u spomenutim poduzećima, gdje se uspoređuje ulaganje i briga prema energiji, vodi, otpadu i papiru. Adidas uspješno iz godine u godinu smanjuje onečišćenje zraka i upotrebu vode, te brigu o otpadu i papiru. Zauzima vodeću poziciju korporativno odgovornog poduzeća u sportskoj industriji proizvodnjom sportske odjeće i obuće. Isto tako, Puma je poduzeće koje sve više radi na ekološkom poslovanju te na temelju provedenog istraživanja potrebno je povećati napore za zaštitu vode i zraka.

Abstract (english)

Each company operates in order to achieve the set goals and with desire to achieve profit. However, with globalization and technological development, Corporate Social Responsibility is increasingly becoming a business plan. Corporate Social Responsibility is becoming more and more recognized and recognizable in business. In addition to customer requirements, needs and the desire to make a profit, businesses need to introduce Green Supply Chain Management into their businesses. Furthermore, besides the price of the product, consumers are increasingly paying attention to the quality of product, the way of production and the life of the product. For this reason, businesses are forced to invest and manage supply chains to contribute to the social and environmental development of the community. The aim of this thesis was to explore the importance and purpose of socially responsible business in the sports industry, which leads the business of the company to success and achievement of the set goals. Iti s based on the example of companies Adidas and Puma, their focus on environmental protection, climate change, access to water and air, and social sustainability. The research was conducted in these companies, where investment and concern towards energy, water, waste and paper is compared. Adidas has successfully been reducing air pollution and water use, and care of waste and paper year after year. It occupies a leading position as a corporate responsible company in the sports industry by producing sportswear and footwear. Also, Puma is a company which is increasingly working on ecological business and on the basis of this research should increase efforts to protect water and air.

• Keywords: društveno odgovorno poslovanje; upravljanje lancima opskrbe; upravljanje zelenim lancima opskrbe; društveno odgovorno poslovanje u sportskoj industriji
• Keywords (english): Corporate Social Responsibility; Supply Chain Management; Green Supply Chain Management; Corporate
• Language: croatian
• URN:NBN: urn:nbn:hr:148:855622
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-10-03 11:38:35