Komunikacija društvene odgovornosti maloprodavača u Hrvatskoj

master's thesis

• Title (english): Retail social responsibility communication in Croatia
• Author: Borna Zvonimir Gradišek
• Mentor: Sanda Renko (mentor)
• Committee member: Dora Naletina (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Trgovački centri su mjesta na kojima velik broj mladih ljudi provodi dosta slobodnog vremena što podrazumijeva niz različitih aktivnosti. Jasno je da osim ekonomskog aspekta i trgovine koja je smještena u prvi plan, te aktivnosti se odnose na druženje i provođenje slobodnog vremena mladih u njima.
Cilj ovoga rada je utvrđivanje važnosti i utjecaja trgovačkih centara na socijalizaciju mladih, te utvrđivanje koliko vremena i novaca mladi troše u njima. Kroz provedbu anketnog ispitivanja pokušao se steći uvid u čimbenike koji pozitivno i negativno utječu na mlade i njihovo slobodno vrijeme koje provode u trgovačkim centrima. Dobiveni rezultati vrlo su važni jer se doprinos ovoga rada očituje u činjenici da je ovo jedna od rijetkih studija koja se bavi ovom problematikom na prostoru Republike Hrvatske.

Abstract (english)

Shopping centers are places where many young people spend plenty of free time, which implies a variety of activities. It is clear that, apart from the economic aspect and the trade that is located in the foreground, these activities relate to the socialization and the free time of the youth in them. The aim of this paper is to determine the importance and impact of shopping centers on the socialization of young people and to determine how much time and money young people spend in them. Through the implementation of the survey, it was attempted to gain insight into factors that have a positive and negative impact on the youth and their leisure time spent at the shopping centers. The results obtained are very important because the contribution of this paper is reflected in the fact that this is one of the few studies addressing this issue in the territory of the Republic of Croatia.

• Keywords: mladi; trgovački centri; Republika Hrvatska
• Keywords (english): youth; shopping centers; Republic of Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:238340
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-09 07:46:52