ULOGA KONTROLINGA U ANALIZI OKOLINE PODUZEĆA NA PRIMJERU PROIZVODNJE MINERALNIH GNOJIVA

professional thesis

• Title (english): THE ROLE OF CONTROLLING IN THE ENVIRONMENT ANALYSIS OF THE COMPANY ON THE CASE OF THE PRODUCTION OF MINERAL FERTILIZERS
• Author: Branko Grubić
• Mentor: Nidžara Osmanagić Bedenik (mentor); MBZ: 99015
• Committee member: Vinko Belak (predsjednik povjerenstva)
• Committee member: Nidžara Osmanagić Bedenik (član povjerenstva)
• Committee member: Ljubo Jurčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-10-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Potraga za odgovorom na dilemu – da li i koliko okolina poduzeća utječe na rezultate poslovanja pojedinog poduzeća te kojoj funkciji u poduzeću bi bilo pogodno povjeriti analizu tog problema, dovodi do ključnih izazova teme ovoga rada. Odabir kontrolinga kao nositelja analize, temelji se na stavu da su objekti kontrolinga svi podsustavi menadžmenta, a zadatak je kontrolinga njihova uzajamna integracija i koordinacija. U slijedećem koraku otvara se pitanje odabira metoda analize i instrumenata koje treba upotrijebiti. U ovom radu obrađena je uloga funkcije kontrolinga u provođenju analize vanjske okoline primjenom metode PESTLE, za analizu šire okoline i metode pet konkurentskih sila Michaela Portera, za analizu uže eksterne okoline, odnosno gospodarske grane. Za primjer je odabrana djelatnost proizvodnje mineralnih gnojiva, a unutar nje poduzeće Petrokemija d.d. iz Kutine. U tom kontekstu su prikupljeni ilustrativni podaci iz javno dostupnih izvora te primjenom odabranih metoda i instrumenata analitički raščlanjeni, od lokalnih do globalnih svjetskih kretanja. Pitanja svrhe proizvodnje mineralnih gnojiva, društvene odgovornosti, zaštite okoliša, egzistencije i zdravlja radnika, stavljena su u kontekst s očekivanjima vlasnika te ekonomskim izazovima s kojima se promatrano poduzeće susreće. Rezultati analize trebali bi poslužiti kao jedan od izvora ulaznih podataka za izradu strategije poslovanja.

Abstract (english)

The key challenge of this paper's topic is the attempt to resolve the dilemma whether and to what extent a company's environment affects its business results, as well as which of the company functions should be conveniently entrusted with analyzing the issue. The choice of controlling as the analyst bearer is based on the view that all subsystems of management are the objects of controlling. The task of controlling is their integration and coordination. The next step opens up the question of selecting the analysis method and the instruments to be used. This paper deals with the role of the controlling function in conducting the analysis of the external environment using the PESTLE method for the analysis of the wider environment, and Michael Porter's method of five competing forces for the analysis of the narrower external environment, i.e. industry sector. As an example, the activity of mineral fertilizer production was selected, specifically Petrokemija d.d. Fertilizer Company from Kutina. In this context, illustrative data was collected from publicly available sources. It was studied and analyzed by the application of selected methods and instruments, from local to global world trends. The issues related to the purpose of production of mineral fertilizers, social responsibility, environmental protection, and the subsistence and health of the employees were placed in the context of the expectations of the owners and the economic challenges that the company is facing. The results of the analysis should serve as one of the input sources for the development of the business strategy.

• Keywords: Kontroling; Instrumenti kontrolinga; Analiza okoline poduzeća; Mineralna gnojiva; Proizvodnja hrane
• Keywords (english): Controlling; Controlling instruments; Company environment analysis; Mineral Fertilizers; Food production
• Language: croatian
• URN:NBN: urn:nbn:hr:148:587037
• Study programme: Title: Controlling; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica kontrolinga (sveučilišni/a specijalist/specijalistica kontrolinga)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-23 11:57:48