ANALIZA INDUSTIJE PIVA I NAJZNAČAJNIJIH PROIZVOĐAČA U REPUBLICI HRVATSKOJ

master's thesis

• Title (english): ANALYSIS OF THE BEER INDUSTRY AND THE MOST IMPORTANT MANUFACTURERS IN THE REPUBLIC OF CROATIA
• Author: Antonio Šekelja
• Mentor: Andrija Sabol (mentor); MBZ: 332914
• Committee member: Andrija Sabol (predsjednik povjerenstva)
• Committee member: Denis Dolinar (član povjerenstva)
• Committee member: Davor Zoričić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Predmet ovoga diplomskog rada odnosi se na analizu stanja industrije piva u Republici Hrvatskoj. Ovim diplomskim radom želi se naglasiti važnost navedene industrije za naše gospodarstvo. Osim što čini izrazito jaku granu, ona doprinosi i gospodarstvu u smislu povećanja broja zaposlenih. Pa tako na svako radno mjesto u sektoru, još 12 do 13 radnih mjesta neizravno je stvoreno u ostatku gospodarstva. Kroz rad je provedena je analiza financijskog stanja i uspješnosti poslovanja za najznačajnija i najveća poduzeća iz navedene industrije u Hrvatskoj. Analiza je provedena u periodu od tri godine i to od 2016. godine do 2018. godine. Analiza je provedena horizontalnom i vertikalnom metodom radi dobivanja jasnije slike o stvarnom stanju poduzeća. Ono što se ovom analizom želi postići je dobivanje jasnijih podataka, odnosno slike o tome da li netko poduzeće uspješno ili nije. Korištene metode pri izradi diplomskog rada su metode analize te se primjenjuju na konkretnim primjerima najznačajniji kompanija iz industrije piva. Osim provedene analize temeljnih financijskih izvještaja, analiza je provedena i na temelju financijskih pokazatelja čime se dobila jasnija slika o stvarnom stanju poduzeća. Obzirom da je mala količina velikih poduzeća u Hrvatskoj svega 0,5%, ovim radom želi se pobliže prikazati financijsko stanje industrije piva u Hrvatskoj na primjeru najznačajnijih kompanija i na temelju toga donijeti zaključke stvarnom stanju na tržištu.

Abstract (english)

The subject of this thesis is the analysis of the beer industry in the Republic of Croatia. This thesis want to emphasize the importance of this industry for our economy. In addition to being a very strong branch, it also contributes to the economy in terms of staff growth. So for every job in the sector, another 12 to 13 jobs are indirectly created in the rest of the economy. In this thesis is analysis of the financial position and business performance of the most important and largest companies from the above mentioned industry in Croatia. The analysis was conducted over a period of three years from 2016 to 2018. The analysis was performed by horizontal and vertical method to get a clearer picture of the real state of the company. What this analysis seeks to achieve is to obtain clearer data, that is, an image of whether or not a business is successful. The methods used in the preparation of this thesis are methods of analysis and are applied to concrete examples by the most significant company in the beer industry. In addition to the analysis of the basic financial statements, the analysis was also performed on the basis of financial indicators, which gave a clearer picture of the real state of the company. In Croatia is the small size of large companies only 0.5%, in this thesis the task i to give a closer look at the financial situation of the beer industry in Croatia on the example of the most important companies and to draw conclusions on the actual market situation.

• Keywords: analiza financijskih izvještaja; bilanca; račun dobiti i gubitka; financijski pokazatelji
• Keywords (english): analysis of financial statements; balance sheet; income statement; financial ratios
• Language: croatian
• URN:NBN: urn:nbn:hr:148:943344
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Analysis and Business planning; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-28 12:36:31