Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji

master's thesis

• Title (english): Crisis management of selected cases in pharmaceutical industry
• Author: Ana Maria Jelavić
• Mentor: Davor Labaš (mentor); MBZ: 308614
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-11-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Krizne situacije u današnje doba brzih i naglih promjena gotovo je nemoguće izbjeći. Krizne situacije tako postaju prijetnja opstanku ili šansa uspjeha. Ključnu ulogu u kojem smjeru će poduzeće krenuti nakon što ista nastane ima krizni menadžment. Njegova glavna uloga je da određena znanja i vještine, pravovremenom i brzom reakcijom usmjeri na kriznu situaciju u svrhu njene sanacije i ponovnog repozicioniranja poduzeća. Cilj ovog rada je analizirati krizne situacije i menadžerski odgovor unutar odabranih farmaceutskih tvrtki te prikazati važnost i utjecaj kriznog menadžmenta na daljnje poslovanje i ugled tvrtki. Farmaceutska industrija ima neosporiv utjecaj na društvo i okoliš, a pored toga spada u sam vrh najprofitabilnijih industrija. U radu će se preko sekundarnih podataka analizirati i samo poslovanje iste. Poslovanje unutar farmaceutske industrije znači da životi pacijenata ovisi o sposobnostima farmaceutskih tvrtki da identificiraju i riješe probleme koji bi mogli ometati njihovu skrb prije nego što prijeđu na kriznu razinu.

Abstract (english)

In today's age of rapid and abrupt change, crises are almost impossible to avoid. Crises thus become a threat to survival or a chance of success. The key role in which direction the company will set once it has emerged has crisis management. Its main role is to apply certain knowledge and skills, timely and promptly, to the crisis situation with a goal of remediation and re-positioning of the company. The aim of this paper was to analyze crisis situations and management response within selected pharmaceutical companies and to show the importance and impact of crisis management on further business and reputation. The pharmaceutical industry has an undeniable impact on society and the environment, and is also at the top of the most profitable industry. The paper will also analyze business within pharmaceutical industry by using secondary data. Operating within the pharmaceutical industries means that life-long patients will depend on the ability of pharmaceutical companies to identify and solve problems that may hinder their concerns before they reach crisis levels.

• Keywords: Kriza; krizni menadžment; farmaceutska industrija
• Keywords (english): Crisis; Crisis management; pharmaceutical industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:148791
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Analysis and Business planning; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-21 18:19:18