Zadovoljstvo županijskim i gradskim poduzetničkim poticajima u gradu Svetoj Nedelji

master's thesis

• Title (english): Satisfaction with county and city incentives in the town of Sveta Nedelja
• Author: Branka Bogolin
• Mentor: Kristina Petljak (mentor)
• Committee member: Marko Kolaković (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-12-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Rad se bavi poduzetništvom u gradu Svetoj Nedelji. Poduzetnik se definira kao osoba koja ima puno poslovnog duha i razvijene sposobnosti rukovođenja, ima veliko znanje o poslovima i ljudima te je osoba koja je spreman preuzeti rizik upravljanja poduzeća na temelju inovacija i stalnog razvoja. Važnosti poduzetništva se vide u pogledu makroekonomskog i mikroekonomskog aspekta. Makroekonomski aspekt vidi se u razini zaposlenosti, otvaranju novih radnih mjesta, gospodarskom rastu, tehnološkom napretku zemlje, liberalizaciji zatvorenih aspekta te općenito na poticanju razvoja temeljenog na znanju. U pogledu mikroekonomskog aspekta poduzetništvo je važno za stvaranje novih proizvoda ili usluga, otkrivanje tržišnih niša, povećanje konkurentnosti, razvijanju osobnih potencijala te općenito otvaranje novih poduzeća. Grad Sveta Nedelja se nalazi u Zagrebačkoj županije te je 2017. bilo registrirano 949 poduzeća. Najviše poduzeća spada u kategoriju mikro poduzeća. Najviše zaposlenih ima u kategoriji „Trgovine na veliko i malo”. Istraživanje za zadovoljstvo županijskih i gradskih poduzetničkih se provodilo pomoću digitalne ankete. Županijskim i poduzetničkim poticajima je 62,50% ispitanika niti zadovoljno, niti nezadovoljno. Većina ispitanika njih 95,83% nema iskustvo da su u prošlosti koristili neke poticaje, a da ih u sadašnjosti ne mogu zamijeniti s trenutno dostupnim poticajima. Kroz otvoreno pitanje da poduzetnici navedu koje su mogućnosti poboljšanja poduzetničkih poticaja u Svetoj Nedelji navedeno je da nisu upoznati s poticajima u Svetoj Nedelji. Iz takvih odgovora jasno je za zaključiti da grad Sveta Nedjelja mora više resursa uložiti u prezentacije poticaja prema poduzetnicima kako bi isti došli do poduzetnika kojima su potrebni.

Abstract (english)

This work concerns entrepreneurship in the city of Sveta Nedelja. An entrepreneur is defined as a person full of business spirit with developed management skills, people skills and has deep knowledge about business and is ready to take on the risk od managing a company on the basis of innovation and continuous development. The importance of entrepreneurship are visible in a macroeconomic, as well as microeconomic aspect. The macroeconomic aspect is visible in employment rate, change of availability of jobs, economic growth, country's technological development, liberalization of the conservative aspects and general development drive based on knowledge. In the microeconomic view entrepreneurship is important in the production of goods or services, discovering market niches, increase of competition, development of personal potential and new business creation in general. The city of Sveta Nedelja is situated in the Zagreb County. It has 949 registered companies as of 2017. Most of these are micro-companies. Most workers are within the category of big and small commerce. Research of satisfaction with county and city incentives has been done in the form of a digital survey. Respondents in percentage of 62.5% consider themselves neither satisfied nor dissatisfied with the county and city incentives. Most respondents, 95.83% to be exact, have not experienced losing an incentive they had previously been using without being able to substitute them with the currently available incentives. Via the open question in which it has been asked to suggest possibilities of improving the incentives in Sveta Nedelja it has been shown they have not been familiarized with incentives in Sveta Nedelja. From such answers it is clear that the city of Sveta Nedelja must invest more resources in presenting these incentives to the entrepreneurs so that they would reach the entrepreneurs that need them.

• Keywords: poduzetništvo; poduzetnik; poduzetnički poticaji; grad Sveta Nedelja; primarno istraživanje
• Keywords (english): entrepreneurship; entrepreneur; entrepreneurship incentives; city of Sveta Nedelja; primary research
• Language: croatian
• URN:NBN: urn:nbn:hr:148:343224
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-01-08 19:40:32