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undergraduate thesis
Upravljanje marketingom u sportu na primjeru PSG
2020. urn:nbn:hr:148:511679
Lemac, Karlo
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Cite this document

Lemac, K. (2020). Upravljanje marketingom u sportu na primjeru PSG (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:511679

Lemac, Karlo. "Upravljanje marketingom u sportu na primjeru PSG." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:511679

Lemac, Karlo. "Upravljanje marketingom u sportu na primjeru PSG." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:511679

Lemac, K. (2020). 'Upravljanje marketingom u sportu na primjeru PSG', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 March 2025, https://urn.nsk.hr/urn:nbn:hr:148:511679

Lemac K. Upravljanje marketingom u sportu na primjeru PSG [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2025 March 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:511679

K. Lemac, "Upravljanje marketingom u sportu na primjeru PSG", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:511679

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Metadata
TitleUpravljanje marketingom u sportu na primjeru PSG
Title (english)Marketing management in sports on example PSG
AuthorKarlo Lemac
MentorMirko Palić (mentor)
MBZ: 258071
Committee memberMirko Palić (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2020-02-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing i nogomet jednako ovise jedan o drugome. Nogomet daje povod za privlačenje novca, a marketing ga donosi. Klubovi, lige i savezi koriste razne načine kako bi privukli tvrtke koje žele komunicirati iz sportskog kuta. Tako, oglašavači pomažu profesionalnom sportu na daljnjem razvoju i rastu. Digitalizacija je nova stvarnosti, a prilagodba je ključna. Jednostavna igra postala je bogata igra, novčana sredstva koja pristižu klubovima za televizijska prava, potaknuta prihodima od oglašavanja, učinila su tinejdžere milijunašima i dala nogometu posebnu notu.
Abstract (english)
Marketing and football equally depend on each other. Football is the cause for attracting money, while marketing bring sit. Clubs, leagues and associations use a variety of ways to attract companies who want to communicate from the sports’ corner. That way, advertising helps a professional sport on further development and growth. Digitalization is the new reality while adjustment is crucial. A simple game became a rich game, cash assets arriving to clubs for television rights, inspired by the income from advertising, made teenagers millionaires and gave football a special note.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:511679
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-17 13:58:56