Stanje i trendovi elektroničke trgovine u Republici Hrvatskoj i Europskoj uniji te njen utjecaj na poduzetništvo u Republici Hrvatskoj

master's thesis

• Title (english): The state and trends of electronic commerce in Croatia and European union and its impact on entrepreneurship in Croatia
• Author: Manda Kovačević
• Mentor: Ivan Strugar (mentor); MBZ: 171803
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-05-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Svjetsko stanovništvo danas raspolaže sa sve manje vremena zbog ubrzanog načina života. Stoga kupnju želi obaviti uz što manji utrošak vremena i napora. Kao rezultat nove svakodnevice proizašla je elektronička trgovina koja predstavlja relativno nov i inovativan način trgovine, a koja ne bi bila moguća bez razvoja tehnologije. Proizvođačima i trgovcima omogućava širenja na nova geografska područja koja su im prethodno bila nedostupna te je stoga njen utjecaj na nacionalnu ekonomiju neosporiv. U nekim područjima zbog tehnoloških ograničenja još uvijek nije ostvariva, dok je razlog tome u drugim i nedovoljna informacijska pismenost građana. Europska Unija, kao i njene članice, počele su provoditi razne mjere s ciljem uklanjanja ograničenja i omogućavanja daljnjeg razvoja e-trgovine. Glavni pokazatelji trendova, vezani uz njen razvoj, vidljivi su iz rezultata istraživanja provedenih od strane raznih organizacija.

Abstract (english)

In the time that we live in the world's population has less and less time available because of the accelerated lifestyle. Therefore, they want to make the purchase with as little time and effort as possible. As a result of the new everyday life, e-commerce has emerged. It represents a relatively new and innovative way of trading that would not be possible without the development of technology. It allows manufacturers and traders to have access into new geographical areas that were previously inaccessible to them. Therefore, its impact on the national economy is undeniable. In some areas, due to technological constraints, it is still not feasible, while in others the reason behind is insufficient information literacy of citizens. The European Union, as well as its members, have started implementing various measures with the aim of removing restrictions and facilitating the further development of e-commerce. The main trends indicators related to its development are evident from the results of research conducted by various organizations.

• Keywords: e-trgovina; elektronička; trgovina; Internet; trendovi; stanje:Hrvatska
• Keywords (english): e-commerce; electronic; commerce; Internet; trends; state; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:756313
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-05-25 10:26:28