Inovacija usluga u digitalnom svijetu

master's thesis

• Title (english): The role of innovation in digital world
• Author: Jura Leko
• Mentor: Jasna Prester (mentor); MBZ: 256870
• Committee member: Tomislav Hernaus (predsjednik povjerenstva)
• Committee member: Ana Aleksić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2020-06-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Inovacije, digitalna tehnologija, inovacija usluga, disruptivno poslovanje su pojmovi koji se sve više i više upotrebljavaju u svakodnevnom poslovnom svijetu. Inovacija podrazumijeva stvaranje nečeg novog, drugačijeg, boljeg što olakšava svakodnevno poslovanje i omogućava rad i razvoj poduzeća. Uvođenje inovacija i digitalne tehnologije u poslovanje danas je postao prioritet, pa tako prije svega proizvod koji se prodaje najviše je usluga koja mora biti prilagođena šarolikom spektru kupaca. Poduzeća da bi uspjela i zadržala se na tržištu koje stalno raste i razvija se moraju se razvijati, unapređivati i nuditi nešto drugačije kako bi mogla napredovati. Radom se nastojalo utvrditi koje su moguće inovacije u poslovanju posebice u digitalnom okruženju koje je postala radna okolina svih poduzeća, kako je moguće unaprijediti usluge koje pružaju.

Abstract (english)

Innovation, digital technology, service innovation, disruptive business are terms used more and more in the everyday business world. Innovation involves creating something new, different, better that facilitates day-to-day business and enables business to grow and grow. The introduction of innovation and digital technology into business has become a priority today, and above all, the product being sold is the highest service that must be tailored to a diverse range of customers. Businesses need to evolve, improve and offer something different in order to succeed and stay in a market that is constantly growing and evolving. The paper sought to identify possible innovations in business, especially in the digital environment that has become the working environment of all businesses, how it is possible to improve the services they provide.

• Keywords: Inovacija usluga; disruptivni razvoj; informacijske tehnologije; usluge
• Keywords (english): Service innovation; disruptive development; information technology; services
• Language: croatian
• URN:NBN: urn:nbn:hr:148:369345
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-06-16 11:39:59