Zaštita potrošača u on-line kupovini i financijskim transakcijama

master's thesis

• Title (english): Consumer protection in on-line purchases and financial transaction
• Author: Josipa Krajnović
• Mentor: Dario Dunković (mentor)
• Committee member: Jakša Krišto (predsjednik povjerenstva)
• Committee member: Kristina Petljak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Finance); Zagreb
• Defense date and country: 2020-06-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

Trgovina danas na tržištu doživljava znatne promjene. Uz tradicionalan oblik prodaje i klasične kanale distribucije, javlja se i on-line trgovina koja omogućava kupovinu na daljinu putem Interneta. Razvoj on-line trgovine javio se kao posljedica rasta i razvoja naprednih tehnologija i inovacija u poslovanju. Internet je izmijenio svijet oko nas, počeo je sudjelovati u kreiranju našeg razvoja, ponašanja, društvenih normi, pa čak i promjene navika. U radu će se objasniti kako potrošači mijenjaju svoj način kupovine od ranije te sve više kupuju robu i usluge putem Interneta, kako su zaštićeni od strane nadležnih tijela i koja su njihova prava dok kupuju on-line, ali će se utvrditi i njihov osjećaj sigurnosti dok sudjeluju u trgovinskim odnosima na globalnom tržištu.
U radu su navedena prava i mjere zaštite potrošača, kao i prednosti i nedostatci kupovine na daljinu putem Interneta, te glavni razlozi koji predstavljaju danas pokretač odluke da se kupnja obavi on-line.
U svrhu rada obavljeno je empirijsko istraživanje putem anketnog upitnika o mišljenima i stavovima potrošača o njihovoj zaštićenosti kod on-line kupovine, te o on-line kupovini općnito. U istražvanju je sudjelovalo 70 ispitanika, a cilj istraživanja je bio dobiti podatke o tome kako se potrošači osjećaju kada kupovinu izvršavaju putem Interneta, te kada obavljaju financijske transakcije on-line.

Abstract (english)

Today’s trade is experiencing significant market changes. In addition to the traditional form of sales and classic distribution channels, appeared on-line shopping that allows distance shopping through the Internet. The development of on-line shopping has emerged as a result of the growth and development of advanced technologies and innovations in business. The Internet has changed the world around us, it has begun to participate in creating our development, behavior, social norms, and even changing habits. The thesis will explain how consumers change their style of shopping and they buy more goods and services through Internet, how they are protected by the authorities and what are their rights when they are shopping on-line, but will also determine their sense of security while participating in trade relations in the global market.
The thesis lists the rights and measures of consumer protection, as well as the advantages and disadvantages of on-line shopping through the Internet, and the main reasons behind the decision to make an on-line purchase today.
For the purpose of this thesis, an empirical research was done through a survey questionnaire about the opinions and attitudes of consumers regarding their protection in on-line shopping, and on-line shopping in general. The study involved 70 respondents, and the purpose of the study was to obtain data on how consumers feel when they make an online purchase, and when they make financial transactions on-line.

• Keywords: zaštita potrošača; on-line trgovina; internet trgovina; financijska transakcija; on-line transakcija
• Keywords (english): consumer protection; on-line shopping; on-line purchase; financial transaction; on-line transaction
• Language: croatian
• URN:NBN: urn:nbn:hr:148:454959
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-06-25 09:34:48