Today’s trade is experiencing significant market changes. In addition to the traditional form of sales and classic distribution channels, appeared on-line shopping that allows distance shopping through the Internet. The development of on-line shopping has emerged as a result of the growth and development of advanced technologies and innovations in business. The Internet has changed the world around us, it has begun to participate in creating our development, behavior, social norms, and even changing habits. The thesis will explain how consumers change their style of shopping and they buy more goods and services through Internet, how they are protected by the authorities and what are their rights when they are shopping on-line, but will also determine their sense of security while participating in trade relations in the global market. The thesis lists the rights and measures of consumer protection, as well as the advantages and disadvantages of on-line shopping through the Internet, and the main reasons behind the decision to make an on-line purchase today. For the purpose of this thesis, an empirical research was done through a survey questionnaire about the opinions and attitudes of consumers regarding their protection in on-line shopping, and on-line shopping in general. The study involved 70 respondents, and the purpose of the study was to obtain data on how consumers feel when they make an online purchase, and when they make financial transactions on-line.