Mjesto i uloga ljudskog kapitala u resursnoj teoriji oblikovanja strategije

master's thesis

• Title (english): Place and role of human capital in resource theory of forming strategy
• Author: Lucija Mandić
• Mentor: Andrija Sabol (mentor); MBZ: 332914
• Committee member: Denis Dolinar (predsjednik povjerenstva)
• Committee member: Davor Zoričić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-06-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Rad prikazuje razvoj poimanja strategijske misli s posebnim naglaskom na Školu učenja i iz nje proizašlu resursnu teoriju oblikovanja strategije. Predstavljen je značaj navedene teorije, te je razrađen njezin ključni dio koji se odnosi na jezgrene i razlikovne kompetencije. Središnji dio i fokus rada odnosi se na ljudski kapital, te je cilj prikazati njegovu ulogu i mjesto u resursnoj teoriji. Nadalje, prikazane su višestruke dobrobiti koje je donijelo zaokretanje fokusa s fizičkog rada zaposlenika, prema njihovim sposobnostima, vještinama i kompetencijama. Na primjeru uspješnih poduzeća iz tekstilne, softverske i automobilske industrije, prikazana je povezanost između ulaganja poduzeća u ljudski kapital i ostvarivanja održivih konkurentskih prednosti.

Abstract (english)

The paper presents the development of the conception of strategic thought with particular emphasis on the School of Learning and the resulting resource theory of strategy formation. The significance of this theory is presented and its key part related to core and distinctive competencies is elaborated. The central part and focus of the work are on human capital, and the aim is to show its role and place in resource theory. Furthermore, the multiple benefits that have brought about a shift in focus from the physical work of employees to their abilities, skills and competencies are presented. The example of successful companies in the textile, software and automotive industries shows the impact that human capital investment has on achieving sustainable competitive advantages.

• Keywords: resursna teorija; jezgrene kompetencije; razlikovne kompetencije; ljudski kapital; znanje
• Keywords (english): resource theory; core competencies; distinctive competencies; human capital; knowledge
• Language: croatian
• URN:NBN: urn:nbn:hr:148:402040
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-06-26 09:24:25