Primjena digitalnog poslovanja u telekomunikacijskoj industriji

master's thesis

• Title (english): Application of digital business in telecommunications industry
• Author: Antonio Martinović
• Mentor: Mario Spremić (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2020-06-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Digitalno poslovanje je suvremeni oblik organizacije poslovanja koji podrazumijeva intenzivnu primjenu informatičke i mobilne tehnologije pri ostvarivanju ključnih poslovnih funkcija kompanije. Danas se koristi gotovo u svim poslovnim djelatnostima zbog brojnih prednosti koje pruža korisnicima. Iako digitalno poslovanje donosi brojne prednosti, ono sa sobom nosi ozbiljne prijetnje i opasnosti kojima su izloženi svi korisnici. Ovaj rad će dodati dodatne uvide u digitalno poslovanje te njegovu primjenu u telekomunikacijskoj industriji, u kojoj kompanije ulažu velike količine novca za poboljšanje digitalnog poslovanja kako bi stekli konkurentsku prednost i smanjile troškove poslovanja. U empirijskom dijelu prikazat će se primjena digitalnog poslovanja u telekomunikacijskoj industriji na temelju tri studije slučaja. Cilj rada je istražiti i analizirati primjenu digitalnog poslovanja u telekomunikacijskoj industriji.

Abstract (english)

Digital business is a modern form of business organization that involves the intensive application of information and mobile technology in the realization of key business functions of the company. Today, it is used in almost all business activities due to the numerous benefits it provides to the users. Although digital business brings many advantage, it carries with it serious threats and dangers that all users are exposed. This master's thesis will add additional insights into digital business and its application in the telecommunications industry, in which companies invest large amounts of money to improve digital business to gain competitive advantage and reduce business costs. Empirical part will present the application of digital business in the telecommunications industry based on three case studies. Main goal is to investigate and analyze the application of digital business in the telecommunications industry.

• Keywords: digitalno poslovanje; digitalne tehnologije; telekomunikacijska industrija; studija slučaja
• Keywords (english): digital business; digital technologies; telecommunications industry; case study
• Language: croatian
• URN:NBN: urn:nbn:hr:148:456546
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-07-01 08:10:40