Povijest promotivnih kampanja Coca-Cole

undergraduate thesis

• Author: Viktor Ivanovski
• Mentor: Mirko Palić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2020-07-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Marketing i oglašavanje su jako oružje u rukama poslovnih ljudi koji ga znaju primijeniti, ali i onih koji ga ne zanemaruju kao pojedinci. Marketing i oglašavanje je danas važna točka pogotovo u promociji, pa i nije čudno što se dosta novca ulaže u oglašavanje. Kompanija Coca Cola je tradicionalno već godinama najuspješnija kompanija kada je riječ o oglašavanju i marketingu. Sama prepoznatljivost kompanije, ali i prepoznatljivih proizvoda dovoljno govori koliko je kompanija uspješna u području oglašavanja i marketinga.

Abstract (english)

Marketing and advertising are a powerful weapon in the hands of business people who know how to apply it, but also those who do not neglect it as individuals. Marketing and advertising is an important point today, especially in promotion, and it is no wonder that a lot of money is invested in advertising. Coca Cola has traditionally been the most successful company in terms of advertising and marketing for years. The recognition of the company itself, as well as the recognizable products, is enough to say how successful the company is in the field of advertising and marketing

• Keywords: kompanija; marketing; oglašavanje; Coca Cola.
• Keywords (english): company; marketing; advertising; Coca Cola.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:243152
• Study programme: Title: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business; Course: Trade business; Study programme type: professional; Study level: undergraduate; Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2022-07-07
• Created on: 2020-07-07 11:18:14