ANALIZA IMPLEMENTACIJE NAČELA ODRŽIVOG RAZVOJA TURIZMA U TUROPERATORSKOM POSLOVANJU

master's thesis

• Title (english): ANALYSIS OF THE IMPLEMENTATION OF THE SUSTAINABLE TOURISM DEVELOPMENT PRINCIPLES IN TOUR OPERATOR BUSINESS
• Author: Mirta Cindrić
• Mentor: Ingeborg Matečić (mentor)
• Committee member: Ingeborg Matečić (predsjednik povjerenstva)
• Committee member: Nevenka Čavlek (član povjerenstva)
• Committee member: Vanja Krajinović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2020-07-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Održivi razvoj turizma je onaj koji uzima u obzir njegove ekonomske, ekološke i sociokulturne učinke, kako trenutne, tako i buduće, a uz to brine i o potrebama industrije, okoliša, turista i lokalne zajednice. Ideja i koncept razvili su se kao odgovor na sve izraženije ekološke i sociokulturne probleme koje razvoj turizma nosi sa sobom. Cilj ovog rada jest pokazati kako TUI, jedan od vodećih i najuspješnijih turoperatora na turističkom tržištu implementira tri načela održivog razvoja turizma u svoje poslovanje te kako stvara paket-aranžmane koji se temelje na njima. Osim što uvođenje održivog načina poslovanja turoperatora utječe pozitivno prvenstveno na okoliš, danas, u vrijeme kada potrošači postaju sve više ekološki osviješteni, to im može donijeti i prednost nad konkurencijom.

Abstract (english)

Sustainable tourism development is one that takes into account its economic, environmental and sociocultural effects, both current and future, and takes care of the needs of industry, the environment, tourists and the local community. The idea and concept evolved in response to the growing environmental and sociocultural problems that tourism development brings with it. The aim of this paper is to show how TUI, one of the leading and most successful tour operators in the tourism market, implements the three principles of sustainable tourism development in its business, and how it creates package-arrangements based on those principles. Apart from the fact that the introduction of a sustainable way of doing business has a positive impact on the environment, today, at a time when consumers are becoming more eco-conscious, it can also give the tour operators competitive advantage.

• Keywords: održivi razvoj turizma; turoperatori; TUI
• Keywords (english): sustainable tourism development; tour operators; TUI
• Language: croatian
• URN:NBN: urn:nbn:hr:148:809143
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-07-10 19:13:54