Povezanost društvenog umrežavanja i poslovnog uspjeha pojedinca

professional thesis

• Author: Maja Vinski
• Mentor: Mislav Ante Omazić (mentor); MBZ: 246615
• Committee member: Tomislav Hernaus (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-07-02, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Osnovni cilj ovog specijalističkog rada bio je utvrditi povezanost između društvenog umrežavanja i poslovnog uspjeha pojedinca što je ujedno predstavljao i glavni cilj samog rada. Teorijski dio rada definira umrežavanje kao menadžersku kompetenciju koja može menadžeru, ako ju prepozna, razvija i unapređuje, osigurati komparativnu prednost u razvoju karijere i postizanju poslovnog uspjeha. Definiranjem društvene mreže, njezinih sastavnih dijelova te pojašnjavanjem dinamike stvaranja odnosa unutar mreže dobiva se uvid u strukturu same mreže i mrežnih odnosa. Poseban naglasak je stavljen na slabe veze koje povezuju pojedince kao one koje potencijalno osiguravaju pristup neredundantnim podacima i informacijama koje mogu dovesti do novih znanja i spoznaja, a koje mogu biti ključne u ostvarivanju poslovnog uspjeha. Nasuprot prednosti koje osiguravaju slabe veze unutar menadžerske mreže pojam društvenog kapitala pojašnjen je kroz pojmove povjerenja, podrške i reciprociteta koji postoje u odnosu između aktera unutar mreže te čijim se stvaranjem i razvijanjem povećava kvaliteta odnosa između aktera. Empirijskim istraživanjem između menadžera u javnom sektoru istražuje se koje vrste veza prevladavaju u menadžerskim mrežama, sadržaj i kvaliteta tih veza te percepcija menadžera o utjecaju samodefiniranih društvenih mreža na vlastiti poslovni uspjeh, kako ga oni shvaćaju.

Abstract (english)

The main goal of this paper was to determine the connection between social networking and business success of an individual manager. The theoretical part of the paper defines networking as a managerial competence that can, if recognized, developed and promoted, provides a manager with a comparative advantage in career development and achieving business success. By defining the social network, its constituent parts and by explaining the dynamics of creating relationships within the network, one gets an insight into the structure of the network itself and network relations. Particular emphasis is placed on weak ties that connect individuals as those that potentially provide access to non-redundant data and information that can lead to new knowledge and insights. These information can be crucial in achieving business success. Contrary to the advantages provided by weak ties within the managerial network, the concept of social capital is explained through the definition of trust, support and reciprocity that exist in the relationship between actors within the network and whose creation and development increases the quality of relationships between actors.Empirical research among managers in the public sector explores the types of connections which prevail in management networks, the content and quality of these ties and also managers' perceptions of the impact of self-defined social networks on their own business success, as they understand it.

• Keywords: društveno umrežavanje; poslovni uspjeh; društvene mreže; menadžerske vještine; menadžerske kompetencije; slabe veze; društveni kapital
• Keywords (english): social networking; business success; social networks; managerial skills; managerial competencies; weak ties; social capital
• Language: croatian
• URN:NBN: urn:nbn:hr:148:535767
• Study programme: Title: Organization and management; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica organizacije i menadžmenta (sveučilišni/a specijalist/specijalistica organizacije i menadžmenta)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-07-14 15:31:39