Utjecaj masovnog turizma na održivost ugroženih turističkih destinacija

master's thesis

• Title (english): The impact of mass tourism on the sustainability of endangered tourist destinations
• Author: Karla Frketić
• Mentor: Zvjezdana Hendija (mentor); MBZ: 100611
• Committee member: Kristina Bučar (predsjednik povjerenstva)
• Committee member: Vanja Krajinović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2020-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Cilj ovog rada je ukazati na drugu, manje pozitivnu stranu turizma, na masovni ili prekomjerni turizam. To je tema koja se jako počela osvještavati proteklih nekoliko godina i o kojoj se sve više počelo pričati, ali se još uvijek ne poduzima dovoljno kako na lokalnim tako i na državnim razinama. Masovni turizam nije izazov samo siromašnim državama odnosno državama u razvoju kojima je turizam glavni pokretač ekonomije i prihoda već je to izazov globalnih razmjera. Osim općenitih informacija o obilježjima masovnog turizma u ovom radu se analizira razvoj masovnog turizma u nekoliko turističkih destinacija diljem svijeta, koje su odabrane kao eklatantni primjeri ugroženosti uslijed prekomjernog nekontroliranog turističkog razvoja što je ujedno i predmet istraživanja ovog rada. Na odabranim analizama slučaja objasnit će se utjecaj i posljedice masovnog razvoja turizma na turističke destinacije ali i na same turiste koji ih posjećuju. Ova tema je izuzetno bitna za Republiku Hrvatsku jer je Hrvatska također u nekim destinacijama suočena s problemom masovnog turističkog posjeta posebno na vrhuncu turističke sezone. Pri tome se javlja konflikt između očekivanog rasta turizma koji generira pozitivne ekonomske učinke i ugroženosti turističkih destinacija uslijed takvog povećanog turističkog prometa (koja se najviše manifestira na ugroženosti okoliša i kvalitetu života lokalnog stanovništva). Za takve destinacije izuzetno je teško osigurati dugoročno održivi razvoj turizma. Pitanje na koje će se pokušati dobiti odgovor u ovom radu je kako je moguće predvidjeti, spriječiti ili ublažiti posljedice prekomjernog rasta turizma, koje se mjere preporučuju u takvim situacijama i koje je nužno poduzeti da se ublaže negativna djelovanja masovnog nekontroliranog razvoja turizma.

Abstract (english)

The aim of this paper is to point out the other, less positive side of tourism, mass or overcrouded tourism. It is a topic that has become very popular over the past few years and has been talked about more and more, but not enough is being done at both local and national levels. Mass tourism is not only a challenge to poor countries or developing countries for which tourism is the main driver of the economy and income, but it is also a global challenge. In addition to general information on the characteristics of mass tourism, this paper analyzes the development of mass tourism in several tourist destinations around the world, which were selected as glaring examples of vulnerability due to excessive, uncontrolled tourism development, which is also the subject of this paper. The selected case analyzes will explain the impact and consequences of the mass development of tourism on tourist destinations, but also on the tourists who visit them. This topic is extremely important for the Republic of Croatia because Croatia is also in some destinations faced with the problem of mass tourist visits, especially at the peak of the tourist season. There is a conflict between the expected growth of tourism, which generates positive economic effects and the threat to tourist destinations due to such increased tourist traffic (which is mostly manifested in the threat to the environment and quality of life of the local population). For such destinations, it is extremely difficult to ensure long-term sustainable tourism development. The question that will be answered in this work is how it is possible to predict, prevent or mitigate the consequences of excessive tourism growth, what measures are recommended in such situations and what is necessary to take to mitigate the negative effects of mass uncontrolled tourism development.

• Keywords: masovni turizam; prekomjerni turizam; posljedive masovnosti turizma; održivi razvoj turizma
• Keywords (english): mass tourism; overtourism; consequences of mass tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:148:453342
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Tourism; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-14 19:29:15