USPOREDBA RAZVOJA DIGITALNOG PODUZETNIŠTVA REPUBLIKE HRVATSKE SA ZEMLJAMA ČLANICAMA ORGANIZACIJE ZA EKONOMSKU SURADNJU I RAZVOJ

master's thesis

• Title (english): COMPARISON OF THE DEVELOPMENT OF DIGITAL ENTREPRENEURSHIP OF THE REPUBLIC OF CROATIA WITH THE MEMBER STATES OF THE ORGANIZATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT
• Author: Jelena Pavić
• Mentor: Mladen Turuk (mentor); MBZ: 331770
• Committee member: Marko Kolaković (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Poduzetništvo predstavlja jednu od najznačajnijih stavki za gospodarstvo jedne države. Digitalno poduzetništvo je i dalje u razvoju kako u svijetu tako i u Republici Hrvatskoj. U ovom diplomskom radu uspoređuje se razvoj digitalnog poduzetništva i digitalne ekonomije Republike Hrvatske sa zemljama članicama Europske unije koje su ujedno i članice Organizacije za ekonomsku suradnju i razvoj. Kako bi se što bolje razumjelo istraživanje koje provedeno prije toga je definiran utjecaj OECD-a na gospodarstvo i uloga OECD-a procesu digitalizacije poduzetništva. Definirano je i kakve preporuke daje OECD za razvoj digitalnog poduzetništva. Provedena je komparativna analiza to jest usporedba država članica EU koje su i članice OECD- a sa Republikom Hrvatskom kako bi se utvrdile sličnosti i razlike među njima i eventualna povezanost članstva u OECD-u s razvojem digitalnog poduzetništva. Rezultati istraživanja pokazuju kako Hrvatska prati uzlazni trend u digitalizaciji poduzeća te da s obzirom na razvijenost države i ne zaostaje previše u odnosu na druge države. Osim toga, istraživanje je pokazalo kako Hrvatska ima potencijala za kontinuiran rast ali da i dalje vrlo malo iskorištava prednosti digitalizacije. Također, ovim istraživanjem nije utvrđeno kako je članstvo u OECD- u nužno povezano s razinom razvoja digitalnog poduzetništva država članica.

Abstract (english)

Entrepreneurship is one of the most important elements of a country’s economy. Digital economy is still developing both globally and in the Republic of Croatia. This diploma thesis compares the development of digital entrepreneurship and digital economy in the Republic of Croatia against the European Union Member States which are also members of the Organisation for Economic Co-operation and Development (OECD). In order to get a better understanding of the study that was carried out, the influence of OECD on economy was defined, as well as the role the OECD plays in the process of digitalisation of entrepreneurship. Recommendations that the OECD provides for the development of digital entrepreneurship were also defined. Comparative analysis was carried out, that is the comparison of the EU Member States which are also OECD member states against the Republic of Croatia, in order to identify the similarities and differences among them, as well as any possible relation of OECD membership with the development of digital entrepreneurship. The study showed that Croatia follows the upward trend in digitalisation of enterprises and is not too far behind other states given the development of the country. In addition, the study showed that Croatia holds potential for continuous growth but is not reaping the full benefits of digitalisation. This study also found that OECD membership is not necessarily linked to the degree of development of digital entrepreneurship of member states.

• Keywords: Poduzetništvo; digitalno poduzetništvo; digitalizacija; gospodarstvo; digitalna ekonomija.
• Keywords (english): Entrepreneurship; digital entrepreneurship; digitalisation; economy; digital economy.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:350612
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-17 06:58:12