POSLOVNI PLAN NA PRIMJERU SPECIJALIZIRANE POLJOPRIVREDNE LJEKARNE

undergraduate thesis

• Title (english): BUSINESS PLAN ON THE EXAMPLE OF A SPECIALIZED AGRICULTURAL PHARMACY
• Author: Mislav Marelja
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Poduzetništvo predstavlja proces u kojem nastaje nešto novo uz dodanu vrijednost, uz ulaganje vremena i napora uz koje se prihvaćaju financijski, emocionalni i društveni rizici te ostvarivanje nagrade kao financijsko ili osobno zadovoljstvo i neovisnost. Veliki rizik, naporan rad, nesigurni prihodi te jedna od najlošijih poduzetničkih okolina u Europskoj uniji otežavaju ulazak u poduzetništvo u Hrvatskoj. Planiranje predstavlja važan korak u pokretanju poduzetničkog pothvata. Planiranje predstavlja formalni proces utvrđivanja ciljeva i izbor strategija adekvatnih za ostvarenje tih ciljeva. Poslovni plan predstavlja plansko-poslovni elaborat u kojem poduzetnik pokazuje svoje planove, ambicije i ideje. Svrha planiranja i sastavljanja poslovnog plana je da se od trenutnog stanja dođe do željenog stanja u budućnosti. Poslovni plan koristi se u brojne svrhe te je obavezno da je vlasnik ili menadžment uključen u njegovu izradu. Na primjeru poduzeća Marmis j.d.o.o. specijalizirane poljoprivredne apoteke sastavljen je poslovni plan. Cilj rada je prikazati primjenu metodologije izrade poslovnog plana na primjeru konkretnog poduzeća. Poduzeće predstavlja specijaliziranu poljoprivrednu ljekarnu, koja uz prodaju svega za uzgoj poljoprivrednih kultura, prodaje vlastite, lokalne i ekološke prehrambene proizvode. Na prikazanom primjeru detaljno su razrađeni svi elementi poslovnog plana te je utvrđena ekonomska održivost poslovnog plana

Abstract (english)

Entrepreneurship is a process in which something new is created with added value, with the investment of time and effort with financial, emotional and social risks accepted and the realization of a reward as financial or personal satisfaction and independence. High risk, hard work, insecure income and one of the worst entrepreneurial environments in the European Union make it difficult to enter entrepreneurship in Croatia. Planning is an important step in starting an entrepreneurial venture. Planning is a formal process of setting goals and selecting strategies adequate to achieve those goals. The business plan is a planning-business study in which the entrepreneur shows his plans, ambitions and ideas. The purpose of planning and compiling a business plan is to move from the current state to the desired state in the future. The business plan is used for a number of purposes and it is mandatory that the owner or management are involved in the development. On the example of the Marmis LLC specialized agricultural pharmacies business plan is compiled. The aim of this paper is to present the application of the business plan development methodology on the example of a specific company. The company is a specialized agricultural pharmacy, which, in addition to selling everything for growing crops, sells its own, local and organic food products. On the presented example, all elements of the business plan are elaborated in detail and the economic viability of the business plan is determined.

• Keywords: poduzetništvo; poslovni plan; poslovno planiranje
• Keywords (english): entrepreneurship; business plan; business planning
• Language: croatian
• URN:NBN: urn:nbn:hr:148:596938
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-17 11:43:35