POSLOVNI PLAN NA PRIMJERU SPECIJALIZIRANE POLJOPRIVREDNE LJEKARNE

undergraduate thesis

• Title (english): BUSINESS PLAN ON THE EXAMPLE OF A SPECIALIZED AGRICULTURAL PHARMACY
• Author: Mislav Marelja
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Poduzetništvo predstavlja proces u kojem nastaje nešto novo uz dodanu vrijednost, uz ulaganje
vremena i napora uz koje se prihvaćaju financijski, emocionalni i društveni rizici te ostvarivanje
nagrade kao financijsko ili osobno zadovoljstvo i neovisnost. Veliki rizik, naporan rad, nesigurni
prihodi te jedna od najlošijih poduzetničkih okolina u Europskoj uniji otežavaju ulazak u
poduzetništvo u Hrvatskoj. Planiranje predstavlja važan korak u pokretanju poduzetničkog
pothvata. Planiranje predstavlja formalni proces utvrđivanja ciljeva i izbor strategija adekvatnih
za ostvarenje tih ciljeva. Poslovni plan predstavlja plansko-poslovni elaborat u kojem poduzetnik
pokazuje svoje planove, ambicije i ideje. Svrha planiranja i sastavljanja poslovnog plana je da se
od trenutnog stanja dođe do željenog stanja u budućnosti. Poslovni plan koristi se u brojne svrhe
te je obavezno da je vlasnik ili menadžment uključen u njegovu izradu. Na primjeru poduzeća
Marmis j.d.o.o. specijalizirane poljoprivredne apoteke sastavljen je poslovni plan. Cilj rada je
prikazati primjenu metodologije izrade poslovnog plana na primjeru konkretnog poduzeća.
Poduzeće predstavlja specijaliziranu poljoprivrednu ljekarnu, koja uz prodaju svega za uzgoj
poljoprivrednih kultura, prodaje vlastite, lokalne i ekološke prehrambene proizvode. Na
prikazanom primjeru detaljno su razrađeni svi elementi poslovnog plana te je utvrđena
ekonomska održivost poslovnog plana

Abstract (english)

Entrepreneurship is a process in which something new is created with added value, with the
investment of time and effort with financial, emotional and social risks accepted and the
realization of a reward as financial or personal satisfaction and independence. High risk, hard
work, insecure income and one of the worst entrepreneurial environments in the European Union
make it difficult to enter entrepreneurship in Croatia. Planning is an important step in starting an
entrepreneurial venture. Planning is a formal process of setting goals and selecting strategies
adequate to achieve those goals. The business plan is a planning-business study in which the
entrepreneur shows his plans, ambitions and ideas. The purpose of planning and compiling a
business plan is to move from the current state to the desired state in the future. The business plan
is used for a number of purposes and it is mandatory that the owner or management are involved
in the development. On the example of the Marmis LLC specialized agricultural pharmacies
business plan is compiled. The aim of this paper is to present the application of the business plan
development methodology on the example of a specific company. The company is a specialized
agricultural pharmacy, which, in addition to selling everything for growing crops, sells its own,
local and organic food products. On the presented example, all elements of the business plan are
elaborated in detail and the economic viability of the business plan is determined.

• Keywords: poduzetništvo; poslovni plan; poslovno planiranje
• Keywords (english): entrepreneurship; business plan; business planning
• Language: croatian
• URN:NBN: urn:nbn:hr:148:596938
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-17 11:43:35