Vertikalna integracija multinacionalnih poduzeća u globalne lance vrijednosti

master's thesis

• Title (english): Vertical integration of multinational companies into global value chains
• Author: Barbara Tatjana Petrović
• Mentor: Vlatka Bilas (mentor)
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U globaliziranoj ekonomiji u kojoj se reprodukcija kapitala sve više zbiva na svjetskom planu, postoje brojni subjekti (fondovi, zaklade, pojedinci) koji investiraju izvan granica matične države. No, najvažniji su nositelji inozemnih izravnih ulaganja multinacionalne kompanije. Širenje tržišta je uvjet opstanka i rasta multinacionalnih kompanija. No, za mnoge zemlje, posebno za zemlje s niskim prihodima, sposobnost da se učinkovito uključe u globalne lance vrijednosti predstavlja ključni uvjet za razvoj. To pretpostavlja sposobnost pristupa globalnim lancima vrijednosti, uspješna nadmetanja i „hvatanje dobitaka“ u smislu nacionalnog ekonomskog razvoja, jačanja sposobnosti i stvaranja više i boljih radnih mjesta za smanjenje nezaposlenosti i siromaštva.

Globalni lanci vrijednosti predstavljaju posljedicu globalizacije, kao i osvajanje novih tržišta od strane multinacionalnih poduzeća, na koju problematiku se u ovom radu nastoji ukazati.

U ovom radu ukazuje se i na značaj i specifičnosti multinacionalnih poduzeća koja funkcioniraju u globalnim lancima vrijednosti preko mreže podružnica, ugovornih partnera ili nezavisnih dobavljača te se na primjeru uspješnog naftnog multinacionalnog poduzeća Saudi Aramco analizira vertikalna integracija takvih poduzeća u globalne lance vrijednosti. Multinacionalne naftne kompanije jedne su od najuspješnijih poduzeća, obzirom da ostvaruju najveće prihode od svoje djelatnosti, pa se upravo radi toga zanimljivo činilo prikazati multinacionalnog naftnog giganta Saudi Aramco provodeći analizu prednosti odabirom strategije vertikalne integracije, kojom se postiže konkurentska prednost na tržištu.

Na temelju svih činjenica može se zaključiti kako će poduzeća odabirom prave strategije, u ovom slučaju na primjeru poduzeća Saudi Aramco, vertikalnom integracijom znatno osnažiti konkurentsku poziciju i proizvesti dostatne uštede troškova.

Abstract (english)

In a globalized economy in which the reproduction of capital is increasingly taking place on a global scale, there are numerous subjects (funds, foundations, individuals) who explore beyond the borders of their home countries. No, the most important are the holders of foreign direct investment by multinational companies. Market expansion is a condition for the survival and growth of multinational companies. No, for many countries, especially low-income countries, the ability to effectively engage in global value values is a key condition for development. This presupposes the ability to access global value chains, to successfully compete and “capture profits” in terms of national economic development, to strengthen skills and to create more and better jobs to reduce unemployment and poverty.

Global value chains are a consequence of globalization, as well as the conquest of new markets by multinational companies, which the issues in this paper seek to point out.

This paper points out the importance and specifics of multinational companies operating in global value chains through network subsidiaries, contractors or independent suppliers, and analyzes the vertical integration of such companies into global chain values on the example of the successful oil multinational company Saudi Aramco. Multinational oil companies are one of the most successful companies, as they generate the highest revenues from their activities, which is why it seemed interesting to present the multinational oil giant Saudi Aramco by conducting an advantage analysis by choosing vertical integration strategy, which achieves competitive advantage in the market.

Based on all the facts, it can be concluded that the company chooses the right strategies in this case on the example of Saudi Aramco, vertical integration will significantly strengthen the competitive position and produce sufficient cost savings.

• Keywords: multinacionalne kompanije; globalni lanci vrijednosti; vertikalna integracija; konkurentska prednost; Saudi Aramco
• Keywords (english): multinacional companies; global value chains; vertical integration; competitive advantage; Saudi Aramco
• Language: croatian
• URN:NBN: urn:nbn:hr:148:591600
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-21 13:59:03