Utjecaj tehnologije na razvoj inovacija u turizmu

master's thesis

• Title (english): Impact of technology on the development of innovation in tourism
• Author: Anita Rončević
• Mentor: Ivana Kovač (mentor)
• Committee member: Mladen Turuk (predsjednik povjerenstva)
• Committee member: Petra Barišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Znanje i inovacije postaju ključni izvor odrţive konkurentske prednosti i središnji su fokus
ekonomske politike. Razvoj tehnologije i inovacija predstavljaju ključne uvjete za dugoročnu
produktivnosti i rast prihoda. Tehnologija pojačava globalizaciju pruţajući učinkovite alate za
razvoj, rad, promociju i globalnu distribuciju. Kao tipične karakteristike novih medija izdvajaju
se: multimedijalnost, virtualnost, komunikacija, globalnost, internacionalizacija, distribucija,
diverzifikacija, mobilnost i suradnja. U posljednjih nekoliko desetljeća dolazi do značajnih
promjena u svjetskom gospodarstvu i u turizmu. Utjecaj globalizacije i informatizacije društva
na svjetsko gospodarstvo ostavio je traga i na turizam, koji kao suvremena gospodarska aktivnost
prati trendove. Razvoj tehnologije i inovacija ostavlja snaţan utjecaj na turizam, način poimanja
vrijednosti za turiste i načine distribucije i promocije različitih dionika u turizmu. U postmoderno
vrijeme dolazi do promjena preferencija, interesa, vrijednosti, očekivanja i doţivljaja turista.
Turisti su danas karakterizirani raznolikim oblicima interesa, dostupnosti informacijama i
aktivnostima. Ljudi očekuju više od odmora i putovanje postaje dio stila ţivota i dio ljudske
kulture. Širok asortiman kanala, načina i tehnika prodaje i distribucije proizvoda i usluga pruţa
turistima velik obuhvat informacija i činjenica prilikom ugovaranja i provedbe ţeljenih
turističkih aranţmana

Abstract (english)

Knowledge and innovation are becoming a key source of sustainable competitive advantage and
are a central focus of economic policy. Technology development and innovation are key
conditions for long-term productivity and revenue growth. Technology enhances globalization
by providing effective tools for development, operation, promotion and global distribution. The
typical features of new media are: multimedia, virtuality, communication, globality,
internationalization, distribution, diversification, mobility and cooperation. In the last few
decades, there have been significant changes in the world economy and in tourism. The impact
of globalization and informatization of society on the world economy has left its mark on
tourism, which as a modern economic activity follows trends. The development of technology
and innovation leaves a strong impact on tourism, a way of understanding the value for tourists
and ways of distributing and promoting various stakeholders in tourism. In postmodern times,
there are changes in the preferences, interests, values, expectations and experiences of tourists.
Tourists today are characterized by diverse forms of interest, access to information and activities.
People expect more than just vacations and travel becomes part of a lifestyle and part of human
culture. A wide range of channels, methods and techniques for the sale and distribution of
products and services provides tourists with a wide range of information and facts when
arranging and implementing desired travel arrangements.

• Keywords: tehnologija; inovacije; informacije; turizam; putovanje
• Keywords (english): technology; innovation; information; tourism; travel
• Language: croatian
• URN:NBN: urn:nbn:hr:148:524103
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-21 15:12:37