Utjecaj suvremene tehnologije na unapređenje prodaje u prodavaonicama za djecu

undergraduate thesis

• Title (english): The impact of modern tehnology on the improvement of sales in children's stores
• Author: Antonija Pongrašić
• Mentor: Sanda Renko (mentor); MBZ: 246584
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U današnje vrijeme tehnologija je postala nezamjenjivi dio ljudske svakodevnice. Dinamičan i aktivan stil života potrošača kojima postaje bitna svaka sekunda te žele imati što više vremena potiče da se tehnologija razvija sve više. Možemo reći da uporabom različitih tehnologija svakodnevni život postaje sve lakši. Dostupnost novih tehnologija u prodavaonicama poticaj je da se potrošačima olakša kupovina i uštedi vrijeme, a s jedne strane da im proizvodi budu pristupačniji. Iz tog razloga u suvremenim prodavaonicama sve više nalazimo samoposlužne kioske, pos uređaje, RFID tehnologije, a iste nam nude i kupnju putem interneta odnosno elektroničku trgovinu. Osim za potrošače, tehnologija je korisna i za poduzetnike kojima snižava troškove na način da oni lakše pristupaju potrošačima te brže pružaju usluge i prenose informacije. Možemo reći da je tehnologija postala sastavni dio života djece već od najranije dobi. Djeca su većinom nestašna, nestrpljiva, a često imaju i problema s koncentracijom, pogotovo ako duže borave na određenom mjestu. Cilj ovog rada bio je istražiti na koji način suvremena tehnologija utječe na prodaju u prodavaonicama za djecu. Na temelju dobivenih rezultata istraživanja možemo zaključiti kako tehnologija omogućuje roditeljima bržu i uspješniju kupovinu pri čemu se većina roditelja složila kako bi svojoj djeci dopustili da koriste određenu tehnologiju za vrijeme kupovine.

Abstract (english)

Nowadays, technology has become an indispensable part of human everyday life. A dynamic and active lifestyle for consumers who care every second and want to have as much time as possible encourages technology to develop more and more. We can say that with the use of different technologies, everyday life is becoming easier. The availability of new technologies in stores is an incentive to make it easier for consumers to buy and save time, and on the one hand to make their products more accessible. For this reason, in modern stores we are increasingly finding self-service kiosks, POS devices, RFID technologies, and the same offer us online shopping or e-commerce. In addition to consumers, the technology is also useful for entrepreneurs to reduce costs by making it easier for them to access consumers and provide services and transmit information faster. We can say that technology has become an integral part of children’s lives from an early age. Children are mostly mischievous, impatient, and often have trouble concentrating, especially if they stay longer in a particular place. The aim of this paper was to investigate how modern technology affects sales in children's stores. Based on the results of the research, we can conclude that the technology allows parents to shop faster and more successfully, with most parents agreeing to allow their children to use certain technology during the purchase.

• Keywords: unapređenje prodaje; tehnologija; prodaja; kupnja; djeca
• Keywords (english): sales promotion; tehnology; retailing; purchasing; children
• Language: croatian
• URN:NBN: urn:nbn:hr:148:696454
• Study programme: Title: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business; Course: Trade business; Study programme type: professional; Study level: undergraduate; Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-23 19:04:49