Komparativna analiza pristupa provođenju inovacija u velikim u odnosu na mala i srednja poduzeća

master's thesis

• Title (english): Comparative analysis of the approach to the implementation of innovations in large enterprises in relation to small and medium enterprises
• Author: Ana Mijić
• Mentor: Darko Tipurić (mentor); MBZ: 206214
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Committee member: Lana Cindrić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2020-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Kako bi poduzeća pronašla svoje mjesto na tržištu i uspješno održavala svoju konkurentnost potrebno je uložiti puno truda u razvijanje novih ideja i praćenje tehnološkog napretka. Kroz ovaj diplomski rad prikazana je upotreba inovacija unutar poduzeća kako bi se postigao rast i razvoj na tržištu te važnost poticanja ideja i inovativnosti kod zaposlenika. Cilj ovog diplomskog rada je napraviti usporedbu upravljanja inovacijama (iz perspektive strategije inovacija, inovacijskih procesa, inovacija organizacijske strukture, inovacija u odnosima s interesno-utjecajnim skupinama i inovacijama u organizacijskom učenju) između velikih i malih i srednjih poduzeća u Hrvatskoj.

Abstract (english)

In order for companies to find their place in the market and successfully maintain their competitiveness, it is necessary to invest a lot of effort in developing new ideas and monitoring technological progress. This master thesis presents the use of innovation within the company to achieve growth and development in the market and the importance of encouraging ideas and innovation between employees. The aim of this master thesis is to make a comparison of innovation management (from the perspective of innovation strategy, innovation processes, organizational structure innovation, innovation in relations with stakeholders and innovation in organizational learning) between large and small and medium enterprises in Croatia.

• Keywords: ideja; inovativnost; mala poduzeća; srednja poduzeća; velika poduzeća; konkurentnost; rast i razvoj
• Keywords (english): idea; innovation; small enterprises; medium enterprises; large enterprises; competitiveness; growth and development
• Language: croatian
• URN:NBN: urn:nbn:hr:148:027840
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-23 21:52:28