POSLOVNE APLIKACIJE I MARKETING TURISTIČKIH AKTIVNOSTI

master's thesis

• Title (english): BUSINESS APPLICATIONS AND TOURISM ACTIVITIES MARKETING
• Author: Sandro Ćurčić
• Mentor: Mirko Palić (mentor)
• Committee member: Marko Kolaković (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Tema ovog diplomskog rada je „Poslovne aplikacije i marketing turističkih aktivnosti“. U radu su korišteni sekundarni i primarni izvori podataka. Sekundarni se sastoje od knjiga te stručnih i znanstvenih članaka dostupnih na Internetu. Kao primarni izvor podataka provedeno je izviđajno istraživanje dubinskim intervjuima sa pet vlasnika manjih poduzeća, te opisno putem mrežne ankete na 36 poslovnih subjekata koji djeluju u turizmu. Rad se bavi tradicionalnim i modernim načinom poslovanja, aktivnostima proizašlim iz modernog poslovanja, kao i trendovima u marketingu te poslovnim aktivnostima u turizmu Republici Hrvatskoj. Kao središnji problem izdvaja se slaba implementacija suvremenih poslovnih rješenja te se do razotkrivanja razloga dolazi putem provedenih istraživanja.

Abstract (english)

The topic of this thesis is „Business applications and tourism activities marketing“. In the paper were used secondary and primary sources of data. The secondary ones consists of books and scientific articles available on the Internet. As a primary source, author provided research by using two tools: interview with five entrepreneurs and poll on 36 businesses in tourism. Throughout the paper, traditional and modern way of managing business are described as well as trend in marketing and business activities in tourism in Republic of Croatia.

• Keywords: poslovne aplikacije; turizam; marketing
• Keywords (english): business applications; tourism; marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:148:153222
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-24 13:30:58