Analiza ključnih pokazatelja uspješnosti poslovanja na primjeru lizing društva

master's thesis

• Title (english): Key performance indicators analysis of a leasing company
• Author: Ana Zrilić
• Mentor: Davor Labaš (mentor)
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Cilj istraživanja je analizirati korist ključnih pokazatelja uspješnosti poslovanja (KPI-evi) u lizing društvima te kako oni pomažu u ostvarenju mjerljivih ciljeva lizing društava. S obzirom da su lizing društva strogo regulirana od strane HANFA-e, neophodno je izvrsno funkcioniranje kontrolinga te društva u cjelini. Rad je napravljen uz pomoć domaćih i stranih knjiga, članaka, Internet stranica te osobnog intervjua sa zaposlenikom društva X. U radu su prvo objašnjene uloge kontrolinga i kratki presjek KPI-eva, a zatim glavne značajke i regulacija lizing društava. Slijedi temeljito obrazloženje kontrolinga u lizing društvima te na kraju analiza odabranih lizing društava u Republici Hrvatskoj. Radom se utvrdilo da je uloga KPI-eva u lizing industriji još u razvoju te još uvijek ima mjesta za napredak. Kontroling u lizing društvima u manjoj mjeri razlikuje se od ostalih djelatnosti, te je također ograničen u vezi analiziranja određenih KPI-eva.

Abstract (english)

The aim of the research is to analyse the benefits of key performance indicators (KPIs) for leasing companies and how they help to achieve measurable objectives for leasing companies. Given that leasing companies are strictly regulated by HANFA, it is essential that the controlling of the company is excellent. The work was done with the help of domestic and foreign books, articles, websites, and personal interview with an employee of company X. The thesis first explains the roles of controlling and the short cross section of KPIs, and then the main features and regulation of leasing companies. Furthermore, it thoroughly explained controlling in leasing companies and finally analyse selected leasing companies in the Republic of Croatia. Thesis concluded that the role of KPIs in the leasing industry is still in development and there is still room for improvement. Controlling in leasing companies differs to a lesser extent from other businesses and is also limited in relation to analysing certain KPIs.

• Keywords: kontroling; lizing društva; ključni pokazatelji uspješnosti poslovanja; HANFA; analiza financijskih izvještaja
• Keywords (english): controlling; leasing companies; key performance indicators; HANFA; analysis of financial statements
• Language: croatian
• URN:NBN: urn:nbn:hr:148:637233
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-25 06:41:42