Povezanost društveno odgovornog poslovanja i studentske percepcije atraktivnosti poduzeća

master's thesis

• Title (english): The relationship between corporate social responsibility and student`s perception of employee attractiveness
• Author: Iva Baršić
• Mentor: Mislav Ante Omazić (mentor); MBZ: 246615
• Committee member: Maja Klindžić (predsjednik povjerenstva)
• Committee member: Ana Aleksić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2020-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Društveno odgovorno poslovanje predstavlja izvor konkurentske prednosti za poduzeća i omogućuje poduzećima stvaranje boljeg ugleda u društvu. Pojedinci danas žele raditi za organizacije zbog kojih će se osjećati samopouzdano i ostvareno, a ujedno da su im omogućene i određene intrinzične i ekstrinzične nagrade. Društveno odgovorno poslovanje i atraktivnost poduzeća su multidimenzionalni društveni koncepti. Svaki pojedinac stvara svoju percepciju oko privlačnih elemenata organizacije i važnost društveno odgovornog poslovanja ocjenjuju drugačije. Za utvrđivanje povezanosti društveno odgovornog poslovanja i studentske percepcije atraktivnosti poduzeća, provedeno je primarno empirijsko istraživanje na uzorku od 87 studenta Ekonomskog fakulteta u Zagrebu, putem online anketnog upitnika. Anketni upitnik sastoji se od četiri dijela. Prvi dio odnosi se na ispitivanje individualnih stavova o društveno odgovornom poslovanju. Drugi dio ispituje intenzitet važnosti atributa koji mjere individualne stavove oko privlačne organizacije, odnosno poslodavca. Treći dio odnosi se na ispitivanje povezanosti društveno odgovornog poslovanja i atraktivnosti poduzeća. Posljednji, četvrti dio, odnosi se na demografske podatke ispitanika. Rezultati istraživanja su pokazali kako postoji povezanost društveno odgovornog poslovanja i studentske percepcije atraktivnosti poduzeća. Također, ispitanici se slažu da društveno odgovorne kompanije, u usporedbi s drugim organizacijama, predstavljaju pouzdanije poslodavce te se uglavnom slažu da društveno odgovorne organizacije posluju i za svoje interese i u ime interesa cjelokupnog društva. Ispitanicima su najvažniji elementi atraktivnosti poduzeća društvena i primjenjiva vrijednost. Osim toga, najvažniji atributi su im sretno radno okruženje i mogućnost za unapređenjem.

Abstract (english)

Corporate social responsibility is a source of competitive advantage for companies and it enables companies to create a better reputation in society. Individuals today want to work for organizations that will make them feel confident and accomplished, while also providing them with satisfying intrinsic and extrinsic rewards. Corporate social responsibility and the attractiveness of the company are multidimensional social concepts, each individual creates his or hers own perception around the attractive elements of the organization and the importance of corporate social responsibility is assessed differently. To determine the connection between corporate social responsibility and student`s perception of the attractiveness of the company, primary empirical research was conducted on a sample of 87 students at the Faculty of Economics in Zagreb, via an online survey questionnaire. The survey questionnaire consists of four parts. The first part refers to the examination of individual attitudes about socially responsible business. The second part examines the intensity of the importance of attributes that measure individual attitudes around an attractive organization, or employer. The third part refers to the examination of the connection between a socially responsible business and the attractiveness of companies. The last, fourth part, refers to the demographic data of the respondents. The results of the research showed that there is a connection between socially responsible business and student`s perception of the attractiveness of the company. Also, respondents agree that socially responsible companies, compared to other organizations, represent more reliable employers and generally agree that socially responsible organizations operate both for their own interests and in the name of the interests of society as a whole. For the respondents, the most important elements of the attractiveness of a company are social and applicable value. In addition, their most important attributes are a happy work environment and the opportunity for advancement in the company.

• Keywords: društveno odgovorno poslovanje; atraktivnost poduzeća; studenti
• Keywords (english): corporate social responsibility; employee attractiveness; students
• Language: croatian
• URN:NBN: urn:nbn:hr:148:382178
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-25 11:30:22