Važnost upravljanja dizajnom korisničkog iskustva i korisničkog sučelja

master's thesis

• Title (english): The importance of user experience and user interface design management
• Author: Nicole Galović
• Mentor: Ivan Strugar (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Jovana Zoroja (član povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2020-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Predmet i cilj ovoga rada je objasniti važnost ulaganja u dizajn korisničkog iskustva i sučelja za poduzeća te prikazati primjer redizajna web stranice poduzeća Protis.hr. U prvom dijelu rada fokus je na objašnjenju koncepta dizajna korisničkog iskustva i sučelja, dok drugi dio rada prikazuje cjelokupan proces provođenja ovih vrsta dizajna na primjeru odabranog poduzeća.

Korištene metodologije istraživanja su provođenje anketnog upitnika te modeliranje mogućeg rješenja razvojem prototipa. Istraživanje je provedeno na uzorku od 101 ispitanika, gdje su postavljene tri skupine pitanja (općeniti stavovi ispitanika o web stranicama, pitanja vezana uz web stranicu Protis.hr te pitanja vezana uz demografska obilježja ispitanika), a rezultati istraživanja dodatno ukazuju na važnost uloge dizajna korisničkog iskustva i sučelja. Radi kompleksnosti samog procesa, u praktičnom dijelu rada, prikazan je prototip naslovne stranice, stranice s ponudom proizvoda i stranice opisa jednog od proizvoda gdje su detaljno objašnjeni promijenjeni elementi.

Čitanjem teorijskog i praktičnog dijela rada, moguće je zaključiti koliko je ovaj proces zapravo kompleksan i dugotrajan te koliku ulogu UX/UI dizajn ima za korisnika i poduzeće. Ulaganjem u UX/UI dizajn, poduzeće osim što dobiva zadovoljnog korisnika, za rezultat ima i veći broj korisnika te veći profit i manje troškove.

Abstract (english)

The subject and aim of this paper are to explain the importance of investing in the user experience and user interface design for companies and to show an example of the redesign of the website of the company called Protis.hr. The first part of the paper focuses on explaining the concept of user experience and interface design, while the second part of the paper presents the entire process of implementing these types of designs on the example of a selected company.

The research methodologies used in the paper are, conducting a survey questionnaire and modelling a possible solution by developing a prototype. The research was conducted on a sample of 101 respondents, where were asked three groups of questions (general attitudes of respondents about websites, questions related to the website Protis.hr and questions related to demographic characteristics of respondents). The results of the survey additionally indicate the importance of user design experiences and interfaces. Due to the complexity of the process, in the practical part of the paper, a prototype of the title page, product offer page and description page of one of the product is presented, where the changed elements are explained in detail.

By reading the theoretical and practical part of the paper, it is possible to conclude how complex and time-consuming this process actually is and how big role UX / UI design actually has for the user and the company. By investing in UX / UI design, the company not only gets a satisfied user but also results in a larger number of users, higher profits and lower costs

• Keywords: dizajn korisničkog iskustva; dizajn korisničkog sučelja; poduzeće; korisnik
• Keywords (english): user experience design; user interface design; company; user
• Language: croatian
• URN:NBN: urn:nbn:hr:148:124240
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-25 12:27:03