Upravljački izazovi u vrijeme pandemije Covid-19 na primjeru Grupe Croatia Airlines

master's thesis

• Title (english): Managerial challenges during the Covid-19 pandemic on the example of the Croatia Airlines Group
• Author: Jure Mihalj
• Mentor: Martina Sopta (mentor)
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Svrha diplomskog rada Upravljački izazovi u vrijeme pandemije Covid-19 na primjeru Grupe Croatia Airlines je prikazati analizu financijske održivosti poslovanja i izazova upravljanja poduzećem Croatia Airlines d.d. i povezanih društava u promatranom vremenskom razdoblju s naglaskom na analizu trenutne krize uzrokovane pandemijom novog soja koronavirusa. U prvom dijelu rada postavljen je teorijski okvir upravljačkih značajki poslovanja suvremenih poduzeća. Nakon toga, predstavljena je teorijska osnova upravljanja poslovanjem u krizi s osvrtom na trenutnu krizu uzrokovanu pandemijom novog soja koronavirusa. U zadnjem dijelu je napravljena analiza financijske održivosti i poslovanja Grupe Croatia Airlines u promatranom razdoblju uz prijedloge i alternative strateškog upravljanja kompanijom u budućnosti. Croatia Airlines, kao nacionalni zračni prijevoznik Republike Hrvatske, predstavlja važan aspekt hrvatske prometne infrastrukture od svog osnutka prije tri desetljeća do danas. Zbog loših poslovnih rezultata, kompanija je već ranije prošla proces restrukturiranja s ciljem ostvarenja održivosti poslovanja. Međutim, zaključak financijske analize ukazuje na znatne financijske poteškoće kompanije koje je akutalna kriza dodatno potencirala. Ipak, treba navesti da je trenutna kriza bez presedana u povijesti industrije zračnog prijevoza. U tom smislu, pozitivan aspekt predstavlja snažan interes vlasnika, odnosno Republike Hrvatske, u podršci kompanije u trenutnim okolnostima, kao i budućim smjerovima razvoja. Osim žurnog paketa financijske pomoći koji treba omogućiti kontinuitet poslovanja, potrebno je uložiti napore u odabiru najkvalitetnije strategije oporavka i buduće alternative razvoja koja će omogućiti dugoročno unaprjeđenje konkurentskog položaja i financijske održivosti poslovanja Grupe.

Abstract (english)

Purpose of the thesis Managerial challenges during the Covid-19 pandemic on the example of the Croatia Airlines Group is to present an analysis of the financial sustainability of operations and the challenges of managing Croatia Airlines d.d. and its affiliates in the observed time period with an emphasis on the analysis of the current crisis caused by the pandemic of a new strain of coronavirus. In the first part of the paper, a theoretical framework of management characteristics of modern business operations is set. After that, the theoretical basis of business management in a crisis is presented with a review of the current crisis caused by the pandemic of a new strain of coronavirus. In the last part, an analysis of the financial sustainability and operations of the Croatia Airlines Group in the observed period was made, with suggestions and alternative strategic management solutions for the company in the future. Croatia Airlines, as the national airline of the Republic of Croatia, represents an important aspect of the Croatian transport infrastructure from its establishment three decades ago until today. Due to poor business results, the company has already undergone a restructuring process with the aim of achieving business sustainability. However, the conclusion of financial analysis indicates significant financial difficulties of the company, which were further exacerbated by the current crisis. However, it should be noted that the current crisis is unprecedented in the history of the air transport industry. In this sense, the positive aspect is the strong interest of the owner, the Republic of Croatia, in supporting the company in the current circumstances, as well as future directions of development. In addition to the urgent financial assistance package that should enable business continuity, efforts should be made to select the best recovery strategies and future alternative development that will enable long-term improvement of the competitive position and financial sustainability of the Group's operations.

• Keywords: croatia airlines; upravljačka ekonomika; kriza; restrukturiranje; covid-19
• Keywords (english): croatia airlines; managerial economics; crisis; restructuring; covid-19
• Language: croatian
• URN:NBN: urn:nbn:hr:148:742361
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-28 12:15:18