Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike

master's thesis

• Title (english): Factors affecting consumers in purchasing natural cosmetics
• Author: Iva Kraljević
• Mentor: Sanda Renko (mentor)
• Committee member: Kristina Petljak (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Tržište prirodne kozmetike se sve više mijenja u modernom svijetu te dolaze novi trendovi i neki novi motivi koji će utjecati na kupovinu. Cilj diplomskog rada je utvrditi koji su to čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike. Iako je ovo tržište brzorastuće posljednih godina, još uvijek tržište prirodne kozmetike nije dobro zastupljeno u pogledu ispitivanja čimbenika koji utječu na potrošače pri kupovini. U diplomskom radu se koristila Google Forms anketni upitnik na uzorku od 125 ispitanka gdje je većinom bila zastupljena ženska populacija.

Abstract (english)

The market of natural cosmetics is changing day by day in the modern world and also new trends and motives are coming and it will influence purchase. The aim of this thesis was to prove what are the factors that affects on te purchase of the natural cosmetics. The thesis analyze the market of consumers to see their attitudes and opininions about natural cosmetics.

• Keywords: prirodna kozmetika; čimbenici i donošenje kupovnih odluka; prodavaonice prirodne kozmetike; cijena; imidž marke; trendovi na tržištu prirodne kozmetike.
• Keywords (english): naturall cosmetics; purchasing decision factors; natural cosmetics stores; price; brand image; trends in the natural cosmetics brands.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:610495
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Trade; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-29 08:14:27