Uloga vodstva u provedbi razvojnih strategija internog rasta

master's thesis

• Title (english): The role of leadership in the implementation of developmental strategies of internal growth
• Author: Matea Krznar
• Mentor: Domagoj Hruška (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Maja Daraboš Longin (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Vodstvo se definira kao proces u kojemu pojedinac utječe na grupu u svrhu postizanja zajedničkog cilja. Učinkovit i dobar vođa je osoba koja stvara viziju za budućnost, motivira i potiče ljude da se uključe u ostvarivanje zajedničke vizije. Pri formiranju vizije vođe analiziraju trenutnu situaciji u industriji te se pritom usredotočuju na prednosti organizacije. Vođe razmišljaju kako uvoditi promjene, oblikovati strategije i poslovanje kako bi u budućnosti organizacija ostvarivala uspjehe. Ostvarivanje rasta i razvoja potreba je i želja svakog poduzeća te je to prirodan strateški izbor poduzeća. Poduzeća se razlikuju po primijenjenoj strategiji i uspješnosti njene primjene. Uspješna poduzeća se razvijaju i rastu primjenom različitih strategija, a mogu opstati samo ako se razvijaju i održavaju konkurentski položaj na tržištu. U radu se istražuje upravo uloga onih koji donose važne odluke – vođa na odabir i provedbu jednog od načina provedbe razvojnih strategija, a to je interni (organski) rast koji podrazumijeva postizanje željene promjene strateškog položaja poduzeća isključivo vlastitim resursima. Primjenom ove strategije poduzeće se u postupnosti oslanja na vlastite kompetencije. Svrha diplomskog rada je definirati ulogu vodstva u provedbi razvojnih strategija internog rasta te istražiti povezanost vodstva i načina provedbe strategija razvoja. Za analizu odabranih strategija internog rasta poduzeća te za analizu uloge vodstva u provedbi definirane strategije internog rasta provedeno je istraživanje na nizu strateških poslovnih jedinica koje posluju u sklopu poduzeća Podravka d.d.. Na kraju rada izvodi se sveobuhvatan zaključak kojim se argumentira postojanje značajne uloge vodstva na uspješnost provedbe razvojnih strategija internog rasta.

Abstract (english)

Leadership is defined as the process in which an individual influences a group in order to achieve a common goal. An effective and good leader is a person who has a vision for the future, motivates and encourages people to get involved in achieving these common visions. When creating a vision leaders analyze the current situation in the industry and focus on the strengths of the organization. Leaders think about the different ways in which to make changes, shape strategies, and do business so that the organization can succeed in the future. The natural strategic choice of every company is to have the company grow and develop. Companies differ in the strategy they apply and in the success of the implementation. Successful companies develop and grow by applying different strategies and can only survive if they develop and maintain a competitive position on the market. This paper explores the role of the decision makers – the leader in selecting and implementing the ways in which to conduct developmental strategies, and that is internal (organic) growth, which means achieving the desired change in strategic positions in the company exclusively with their own resources. By applying this strategy, the company gradually relies on its own competencies. The purpose of this thesis is to define the role of leadership in the implementation of developmental strategies of internal growth and to explore the connection between leadership and the implementation of developmental strategies. A survey was conducted on a number of strategic business units operating within the company Podravka d.d.. The survey analyzed selected internal growth strategies of the company and the role of leadership in implementing the defined internal growth strategy. At the end of the paper, a comprehensive conclusion was drawn which argues the existence of a significant role leadership has in successfully implementing developmental strategies of internal growth.

• Keywords: vodstvo; stilovi vodstva; razvojne strategije; strategije rasta; interni rast; strateško vodstvo; Podravka
• Keywords (english): leadership; leadership styles; development strategies; growth strategies; internal growth; strategic leadership; Podravka
• Language: croatian
• URN:NBN: urn:nbn:hr:148:062768
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-29 12:27:34