Poslovna transformacija poduzeća Pevex d.d.

master's thesis

• Title (english): Business transformation of Pevex d.d.
• Author: Marin Andrijašević
• Mentor: Andrija Sabol (mentor)
• Committee member: Denis Dolinar (predsjednik povjerenstva)
• Committee member: Davor Zoričić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Quantitative Economics

Abstract

U modernim uvjetima poslovanja, za opstanak poduzeća bitan je fokus na kvalitetno
upravljanje poduzećem što uključuje financijsku stabilnost i investicije koje su potrebne za
dugoročni opstanak i razvoj. Tijekom svojeg poslovanja, poduzeća se susreću sa kriznim
razdobljima koja uzrokuju pokretanje stečajnog postupka ili u konačnici propast poduzeća.
Pevex d.d. kao jedan od najvećih maloprodajnih lanaca u segmentu uradi sam suočilo se upravo
sa stečajnim postupkom pod medijskim povećalom, ali se uspješno vratilo na tržište kao
respektabilno poduzeće koje ima snažan potencijal za razvoj.
U ovom radu korišteni su dijagnostički modeli vanjskog i unutarnjeg okruženja te modeli
strategijske i poslovne analize kako bi se identificirali uzroci neuspjeha te ocijenila uspješnost
same poslovne transformacije poduzeća Pevex d.d.. Istraživanje za rad provedeno je koristeći
se relevantnim sekundarnim izvorima: domaćim i stranim knjigama, znanstvenim člancima te
publikacijama koje su usmjerene na proces oblikovanja strategije te financijsku i poslovnu
analizu. Cilj rada je identifikacija glavnih čimbenika (ne)uspjeha poduzeća Pevex d.d.
temeljene na analizama provedenim u dijagnostičkom razdoblju prije i nakon provođenja
stečajnog postupka.

Abstract (english)

In the modern era of doing business, it is of utmost importance to focus on the quality
management, which includes financial stability and investments which are needed for the long-
term survival and development. During their lifespan, companies are faced with periods of
crisis which could be the cause of filing for bankruptcy, or even the collapse of the company.
Pevex d.d., as the one of the largest retail chains of the “do-it-yourself”, faced bankruptcy under
severe media coverage but has successfully returned to the market as a respectable company
with a strong development potential.
To identify the causes of failure and to evaluate the success of the business transformation of
the company, diagnostic models of external and internal environment and models of strategic
and business analysis were used. The research was conducted using relevant secondary
sources: domestic and foreign books, scientific articles and publications that are focused on
forming the strategy and financial as well as business analysis. The aim of this paper is to
identify the main factors of the success (failure) of the company Pevex d.d. based on analyses
conducted in the diagnostic period before and after the bankruptcy proceedings.

• Keywords: strategija; kompleksnost; trgovina; maloprodaja; uradi sam; Porterijanska analiza; konkurencija; lanac vrijednosti; generičke strategije; financijska analiza; financijski pokazatelji
• Keywords (english): strategy; complexity; trade; retail; do-it-yourself; Porter’s five forces model; competition; value chain; generic strategies; financial analysis; financial indicators
• Language: croatian
• URN:NBN: urn:nbn:hr:148:311508
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-29 11:53:27