LOKALNE ZNAMENITOSTI U SVRHU PROMOCIJE GRADA ŠIBENIKA

undergraduate thesis

• Title (english): LOCAL SIGHTS IN THE FUNCTION OF PROMOTING THE CITY OF ŠIBENIK AS A TOURIST DESTINATION
• Author: Paula Vukorepa
• Mentor: Mirko Palić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2020-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Grad Šibenik glavni je grad Šibensko-kninske županije, a smješten je na ušću rijeke Krke, odnosno na sjeveru Dalmacije. Smatra se najstarijim hrvatskim gradom, a njegovo ime prvi put se spominje 1066. godine u povelji kralja Petra Krešimira IV. O povijesnom nastanku imena grada Šibenika zna se relativno malo, a prema povjesničarima smatra se da je ime grada Šibenika prvi put upotrebljeno oko 550. godine prije Krista. Kao što je već ranije navedeno, grad Šibenik je glavni rad županije, pa je samim time i atraktivna turistička destinacija. Značajnu ulogu u promicanju Analizom podataka evidentno je kako iz godine u godinu grad Šibenik bilježi povećan broj dolazaka i noćenja domaćih i stranih turista. Grad je bogat kulturom i povijesnom baštinom, a posebno se ističu četiri tvrđave koje su nezaobilazan dio turističke ponude: Tvrđava sv. Nikole, Tvrđava sv. Mihovila, tvrđava Barone i tvrđava sv. Ivana. Ostale znamenitosti koje grad Šibenik čine atraktivnom turističkom destinacijom su: Katedrala sv. Jakova, Šibenska gradska vijećnica, šetnica u kanalu sv. Ante, Šibenski akvarij, Nacionalni parkovi Krka i Kornati. je samim time i atraktivna turistička destinacija. Značajnu ulogu u promicanju Šibenika kao turističke destinacije ima Turistička zajednica grada Šibenika i turističke agencije.

Abstract (english)

The city of Šibenik is the capital of Šibenik-Knin County, and is located at the mouth of the river Krka, or in northern Dalmatia. It is considered to be the oldest Croatian town, and its name was first mentioned in 1066 in the charter of King Petar Krešimir IV. Relatively little is known about the historical origin of the name of the city of Šibenik, and according to historians it is believed that the name of the city of Šibenik was first used around 550 BC. As mentioned earlier, the city of Šibenik is the main work of the county, and therefore an attractive tourist destination. A significant role in promotion The analysis of data shows that from year to year the city of Šibenik records an increased number of arrivals and overnight stays of domestic and foreign tourists. The city is rich in culture and historical heritage, and four fortresses that are an unavoidable part of the tourist offer stand out: Fortress of St. Nikola, Fortress of St. Mihovil, Barone Fortress and Sv. Ivana. Other sights that make the city of Sibenik an attractive tourist destination are: Cathedral of St. Jakov, Šibenik City Hall, promenade in the channel of St. Ante, Šibenik Aquarium, Krka and Kornati National Parks. is therefore an attractive tourist destination. The Tourist Board of the City of Šibenik and tourist agencies have a significant role in promoting Šibenik as a tourist destination.

• Keywords: Šibenik; turistička destinacija; turizam; promocija; TZ; znamenitosti
• Keywords (english): Šibenik; tourist destination; tourism; promotion; TZ; sights
• Language: croatian
• URN:NBN: urn:nbn:hr:148:389689
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-29 13:45:35