prikaz prve stranice dokumenta Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji
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undergraduate thesis
Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji
2020. urn:nbn:hr:148:590152
Vlainić, Lucija
University of Zagreb
Faculty of Economics and Business

Cite this document

Vlainić, L. (2020). Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:590152

Vlainić, Lucija. "Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:590152

Vlainić, Lucija. "Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:590152

Vlainić, L. (2020). 'Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:590152

Vlainić L. Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2025 January 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:590152

L. Vlainić, "Digitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:590152

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Metadata
TitleDigitalne tehnologije u upravljanju korisničkim iskustvom u maloprodaji
Title (english)Digital technologies in retail customer experience management
AuthorLucija Vlainić
MentorIvan Strugar (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U doba kada svjedočimo sve dinamičnijem razvoju trgovine i kada je zadržavanje odanosti potrošača primarni cilj, za trgovce je važnije nego ikada ostati u korak sa inovacijama. Digitalne tehnologije omogućuju poduzećima da personaliziraju i učine kupovinu jedinstvenim korisničkim iskustvom, te tako potaknu lojalnost potrošača.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:590152
Study programmeTitle: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business
Course: Trade business
Study programme type: professional
Study level: undergraduate
Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-29 15:22:36