UMJETNICI KAO AGENTI PROMJENA U TURIZMU: ANTONI GAUDÍ I SALVADOR DALÍ

master's thesis

• Title (english): ARTISTS AS AGENTS OF CHANGES IN TOURISM: ANTONI GAUDí AND SALVADOR DALí
• Author: Diana Tramišak
• Mentor: Mislav Ante Omazić (mentor); MBZ: 246615
• Committee member: Zvjezdana Hendija (predsjednik povjerenstva)
• Committee member: Josip Mikulić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2020-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Jačina duha i sposobnost pojedinca u djelovanju pred masom na način da joj, bez metode prisile, nametne svoja uvjerenja ono je što dijeli vođu od njegovih sljedbenika i ostatka pasivnog društva. Takva osoba uvijek je, barem, na korak ispred ostalih diktirajući promjenu unutar postojećeg sustava. Predmetom ovoga rada i primjerima agenata tih promjena katalonski su umjetnici iz više različitih područja djelovanja – Antoni Gaudí i Salvador Dalí, od kojih su najznačajnije discipline arhitektura, odnosno, slikarstvo kojima je kreiran novi regionalni i nacionalni identitet na razini svjetski prepoznatljivog turističkog brenda. Primarna svrha rada vezuje se uz istraživanje, obradu i analizu postojećih sekundarnih i primarnih podataka zaprimljenih provedbom odgovarajućeg istraživanja, dok je njegov cilj utvrđivanje korelacije između tih podataka. S obzirom na strukturu rada koji se, osim teorijskog, sastoji i od empirijskog dijela, korištena metodologija tako odgovara anketnom upitniku kao alatu u formiranju istraživanja. Zadano istraživanje provedeno je na uzorku od dvjesto četrdeset i dva ispitanika različitih dobnih i statusnih skupina. Kao alati za prikupljanje potrebnih podataka korišteni su, uglavnom, digitalni mediji i društvene mreže te u manjoj mjeri face to face metoda.

Abstract (english)

The strength of spirit and the ability of an individual to act in front of the masses in a way that, without the method of coercion, imposes his beliefs on it is what separates the leader from his followers and the rest of passive society. Such a person is always, at least, one step ahead of others by dictating change within the existing system. The subject of this thesis and examples of agents of these changes are Catalan artists from several different fields - Antoni Gaudí and Salvador Dalí, of which the most important disciplines are architecture, i.e. painting, which created a new regional and national identity at the level of world-renowned tourism brand. The primary purpose of the thesis is related to the research, processing and analysis of existing secondary and primary data obtained by conducting appropriate research, while its goal is to determine the correlation between these data. Given the structure of the thesis which, in addition to the theoretical, also consists of an empirical part, the methodology used thus corresponds to the survey questionnaire as a tool in the formation of research. The default survey was conducted on a sample of two hundred and forty-two respondents of different age and status groups. Digital media and social networks were used as primary tools to collect the necessary data and to a lesser extent also face to face method.

• Keywords: promjena; agenti promjena; regionalni identitet; nacionalni identitet; turistički brend
• Keywords (english): change; agents of changes; regional identity; national identity; tourist brand
• Language: croatian
• URN:NBN: urn:nbn:hr:148:552811
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Tourism; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-04 09:37:55