Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar

master's thesis

• Title (english): The importance of trust with sharing economy service users based on Blablacar digital platform
• Author: Adriana Karačić
• Mentor: Ivana Marić (mentor)
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Ivana Marić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2020-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Aktualnost teme ekonomije dijeljenja kao nove vrste poslovnog modela u kojem su aktivnosti generirane posredovanjem digitalnih platformi, postavlja nam pitanje na koji način pojedinac može pouzdano pristupiti korištenju takvog mehanizma. Ovaj rad pruža pregled ekonomije dijeljenja i njenog tržišta te se fok usira na povjerenje kao najbitnijeg faktora u procesu odlučivanja o sudjelovanju u suradničkim aktivnostima. Provedenim istraživanjem metodom anketnog upitnika zaključeno je da je zadovoljavanje određene razine povjerenja prema platformi i njenim korisnici ma preduvjet za uključivanje u aktivnosti dijeljenja prijevoza na primjeru BlaBlaCar platforme. Također, najbitniji podaci za korisnike digitalnih platformi u sklopu ekonomije dijeljenja su informacije o reputaciji i sigurnosti mehanizma platforme, osnovne informacije o korisnicima te recenzije koje su utemeljene na iskustvima ostalih sudionika.

Abstract (english)

The curren of the topic of sharing economy as a new type of business model in which activities are generated through digital platforms, raises the question of how an individual can reliably approach the use of such a mechanism. This paper provides an overview of the sharing economy and its market. Also, it focuses on the concept of trust as the most important factor in the decisionmaking process survey conducted by the method on participating in collaborative activities. of questionnaire. It was concluded tha By the t meeting certain levels of trust in the platform and its users is a prerequisite for involvement in transport sharing activities on the example of the BlaBlaCar platform. Also, the crucial platforms within the sharing economy is data for users of digital information on the reputation and security mechanisms of the platform, previous experiences .

• Keywords: ekonomija dijeljenja; suradnja; korisnici; povjerenje; digitalna platforma
• Keywords (english): sharing economy; collaboration; use rs on user ’ s reviews; trust; digital platform
• Language: croatian
• URN:NBN: urn:nbn:hr:148:592085
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-10-05 12:56:16