Važnost interpersonalnih vještina za male poduzetnike u industriji iznajmljivanja smještaja

master's thesis

• Title (english): The importance of interpersonal skills for small businesses in accomodation rental indrustry
• Author: Maja Lovrinčević
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Maja Klindžić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U radu se istražuje važnost interpersonalnih vještina u industriji iznajmljivanja smještaja u
turizmu. Interpersonalne vještine su iznimno poželjne, ali i neizbježne u poslovanju gdje
poduzetnik mora ostvarivati komunikaciju i odnose, ponajviše u uslužnim i turističkim
djelatnostima. Primjerice, trendovi u turizmu se sve manje baziraju samo na „turizmu sunca i
mora“, a sve više na sveukupnom doživljaju destinacije. Suvremeni turisti sve više cijene
element gostoljubivosti tijekom boravka u destinaciji, a u tome ključnu ulogu imaju domaćini
smještajnih objekata i njihov individualizirani pristup gostu. Interpersonalne vještine
domaćina tako predstavljanju jedan od ključnih elemenata za zadovoljstvo turista te u
konačnici i rezultat uspješnosti poslovanja smještajnog objekta.
Empirijsko istraživanje je imalo za cilj odrediti važnost stupnja razvijenosti interpersonalnih
vještina voditelja smještajnih objekata u turizmu te istražiti u kojoj je mjeri stupanj
razvijenosti navedenih vještina povezan s rezultatima poslovanja. Na temelju provedenog
empirijskog istraživanja, zaključuje se da što su interpersonalne vještine voditelja smještajnih
objekata razvijenije to je veća vjerojatnost da će i objekt odnosno domaćin biti pozitivno
ocijenjen od strane gosta, u ovom slučaju na internetskoj stranici Booking.com. Naime,
Pearsonov koeficijent korelacije između stupnja razvijenosti interpersonalnih vještina
voditelja smještajnog objekata i ocjene za domaćine na portalu Booking.com je iznosio 0.623,
što ukazuje na jaku korelaciju između promatranih varijabli.

Abstract (english)

The thesis investigates the importance of interpersonal skills in the tourism rental industry.
Interpersonal skills have become extremely desirable, but also unavoidable in businesses
where the entrepreneur must establish communication and relationships, especially in service
and tourism industries. For example, trends in tourism are becoming less based only on "sun
and sea tourism", and more on the overall experience of the destination. Modern tourists
increasingly appreciate the element of hospitality during their stay in the destination, and in
that segment the key role is of the hosts of accommodation facilities and their individualized
approach to guests. The interpersonal skills of the host thus represent one of the key elements
for the satisfaction and attraction of tourists and ultimately of the business success of the
accommodation facility.
The empirical research aimed to determine the importance of the level of development of
interpersonal skills of accommodation managers and to reveal the relationship between the
level of development of these skills and business results. Based on the conducted empirical
research, it is concluded that if the interpersonal skills of accommodation managers are more
developed, it is more likely that the accommodation or host will be positively rated by the
guest, in this case on the Booking.com website. Namely, Pearson's correlation coefficient
between the degree of development of interpersonal skills of the accommodation manager and
the rating for the hosts on the Booking.com portal was 0.623, which confirms the strong
correlation between the observed variables.

• Keywords: interpersonalne vještine; turizam; privatni iznajmljivači smještaja
• Keywords (english): interpersonal skills; tourism; private accomodation renters
• Language: croatian
• URN:NBN: urn:nbn:hr:148:275781
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-08 12:50:38