Digitalna transformacija poduzeća u uvjetima krize

master's thesis

• Title (english): Digital transformation of companies in conditions of crisis
• Author: Martina Mikić
• Mentor: Vesna Bosilj Vukšić (mentor); MBZ: 205193
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-02-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Ciljevi rada su na primjeru poduzeća analizirati pozitivne učinke provedbe digitalne transformacije na poslovanje, važnost i učinke digitalne transformacije na poduzeće u uvjetima krize i smanjene gospodarske moći te ispitati provedbu digitalne transformacije u uvjetima krize i smanjene gospodarske moći na primjeru odabranog poduzeća. Digitalna transformacija označava promjene u dotadašnjem načinu poslovanja, uvode se nova tehnološka rješenja, automatiziraju repetitivni poslovi, mijenja organizacijska struktura te se poduzeće usmjerava na razvoj i unaprjeđenje svojih procesa, time dolazi do toga da se određene usluge obavljaju brže, učinkovitije, te katkada i uz niže troškove. Međutim, katkada na tržištu rada dolazi do pojave kriznih uvjeta koji mijenjaju način poslovanja poduzeća. Poduzeće digitalnom transformacijom postaje spremnije na promjene koje se događaju jer radnici postaju spremniji na brže promjene i prilagođavanje novim uvjetima, a to sve omogućava da se radnici brže prilagode promjenama kada dođe do pojave nekog od oblika krize. Svrha rada je pokazati kako digitalna transformacija utječe na poslovanje u uvjetima krize, te može li pomoći poduzeću da lakše prebrodi razdoblje krize. Na primjeru poduzeća nad kojim je provedeno istraživanje dokazano je kako digitalna transformacija pozitivno utječe na poslovanje, ali i kako digitalna transformacija olakšava poslovanje u uvjetima krize. Zaključci su dobiveni metodom istraživanja i dokazivanja korištenjem znanstvenih i stručnih članaka i knjiga, te provedenim dubinskim intervjuom nad poduzećem.

Abstract (english)

The aims of the paper are to analyze the positive effects of the implementation of digital transformation on business, the importance and effects of digital transformation on the company in a crisis and reduced economic power and to examine the implementation of digital transformation in a crisis and reduced economic power on the example of a selected company. Digital transformation means changes in the previous way of doing business, new technological solutions are introduced, repetitive tasks are automated, organizational structure is changed and the company focuses on the development and improvement of its processes, thus providing certain services faster, more efficiently, and sometimes with lower costs. However, sometimes in the labor market there are crisis conditions that change the way companies do business. Through digital transformation, the company becomes more ready for the changes that are happening as workers become more ready for faster changes and adapting to new conditions, and all this allows workers to adapt faster to changes when a form of crisis occurs. The purpose of this paper is to show how digital transformation affects business in times of crisis, and whether it can help a company to overcome a period of crisis more easily. On the example of a company over which research has been conducted, it has been proven that digital transformation has a positive impact on business, but also how digital transformation facilitates business in times of crisis. Conclusions were obtained by the method of research and proof using scientific and professional articles and books, and conducted an in-depth interview with the company.

• Keywords: Digitalna transformacija; poduzeće; uvjeti krize; kultura inovacije
• Keywords (english): Digital transformation; enterprise; crisis conditions; innovation culture
• Language: croatian
• URN:NBN: urn:nbn:hr:148:343881
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-02-15 18:26:09