ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE

master's thesis

• Title: ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad
• Title (english): THE ROLE OF ORGANIZATIONAL CULTURE IN BANK PERFORMANCE : Diplomski rad
• Author: Kristina Ferčak
• Mentor: Ana Aleksić (mentor); MBZ: 286476
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Sanda Rašić Jelavić (član povjerenstva)
• Committee member: Jakša Krišto (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Finance); Zagreb
• Defense date and country: 2021-02-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

Organizacijska kultura danas je predmet brojnih istraživanja te tema o kojoj se sve više direktno ili indirektno raspravlja i u svakodnevnom životu. Predstavlja prepoznatljiv sustav simbola, praksi i obrazaca ponašanja, rituala, vjerovanja i vrijednosti o kojima često ovisi kako će se zaposlenici osjećati te kako će to utjecati na proizvode i usluge organizacije, a u konačnici i na njenu uspješnost. Banka je, kao institucija koja se bavi prikupljanjem sredstava, plasiranjem sredstava te pružanjem financijskih usluga, organizacija čiji su zaposlenici u svakodnevnom kontaktu s klijentima i čiji način poslovanja se promatra na poseban način. Kao najznačajniji razlog zašto je organizacijska kultura postala toliko bitna je uočavanje poveznice sa zadovoljstvom i produktivnošću zaposlenika. S obzirom da su ljudi prije svega društvena bića, njihovo zadovoljstvo radnom okolinom utječe i na njihovu produktivnost i efikasnost, što direktno utječe na krajnji rezultat poslovnog procesa. Stoga je izrazito važno pažljivo oblikovati, održavati i mijenjati organizacijsku kulturu banke kako bi se kroz zadovoljstvo zaposlenika postiglo i zadovoljstvo klijenta koji su od velike važnosti za uspješno poslovanje banke.

Abstract (english)

Today, organizational culture is the subject of many researches and the topic, which is increasingly discussed directly or indirectly in everyday life. It is a recognizable system of symbols, practices, and patterns of behavior, rituals, beliefs, and values that often determine how employees will feel and how those elements will effect on organization’s products and services, and ultimately its performance. The Bank, as an institution that deals with accepting deposits, transferring resources and providing financial services, is an organization whose employees are in daily contact with clients and whose way of doing business is observed in a special way. As the most significant reason why organizational culture has become so important is noticing the connection with employee satisfaction and productivity. Given that people are primarily social beings, their satisfaction with the work environment also affects their productivity and efficiency, which directly affects the final result of the business process. Therefore, it is important to carefully shape, maintain and change the organizational culture of the bank to achieve customer satisfaction through employee satisfaction, which are of great importance for the successful operation of banks.

• Keywords: organizacija; organizacijska kultura; banke; bankarski sektor
• Keywords (english): organization; organizational culture; role of organizational culture; banks; banking
• Language: croatian
• URN:NBN: urn:nbn:hr:148:285313
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-02-16 12:05:57