ULOGA COACHINGA U UNAPRIJEĐENJU RADNE USPJEŠNOSTI ZAPOSLENIKA

master's thesis

• Title (english): THE ROLE OF COACHING IN IMPROVING EMPLOYEE WORK PERFORMANCE
• Author: Klara Dragišić
• Mentor: Maja Klindžić (mentor); MBZ: 295772
• Committee member: Nina Pološki Vokić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2021-02-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Danas, u suvremenim globalnim uvjetima poslovanja, kada je natjecanje među poduzećima sve intenzivnije, važnost posjedovanja kvalitetnih ljudskih potencijala sve više dolazi do izražaja. Osobni razvoj postaje gotovo jednako važan kao i onaj profesionalni, jer samo se zadovoljan zaposlenik može suočiti sa svim izazovima koje kompetitivno okruženje od njega očekuje. Menadžeri u tom procesu razvoja zaposlenika imaju važnu ulogu, no često dolazi do međusobnog nerazumijevanja. Najveći problem je što je većina voditelja i menadžera, odgovornih za razvoj poslovanja, samouka u vođenju i motiviranju zaposlenika i nemaju sve potrebne vještine za uspješniji rad. Glavni cilj ovog rada bio je, na temelju dosadašnjih teorijskih spoznaja i empirijskog istraživanja provedenog u okviru ovogog diplomskog rada, istražiti povezanost coachinga i radne uspješnosti zaposlenika. Cilj je bio, također, dati detaljan uvid u pojam i značenje coachinga u poslovnom svijetu kao i dati uvid u suvremeni koncept radne uspješnosti zaposlenika. Empirijsko istraživanje povezanosti coachinga i radne uspješnosti provedeno je anketnim upitnikom, metodom jednokratnog opisnog istraživanja na prigodnom uzorku od 40 ispitanika. Ispitivale su se osobe na rukovodećim pozicijama koje su sudjelovale u procesu treninga u području coachinga. Anketni upitnik distribuiran je ispitanicima online, a ispitanici su dali vlastite procjene razine i mjere do koje su coaching tehnike koje su primijenili na zaposlenicima doprinijele radnoj uspješnosti njihovih zaposlenika. Za obradu rezultata korišten je MS Excel i program za statističku obradu podataka IBM SPSS 26.0.. Metode statističke analize korištene u radu su: deskriptivna analiza podataka, neparametrijski testovi razlika i korelacijska analiza. Empirijsko istraživanje o stavovima ispitanika o zadovoljstvu radnom uspješnosti zaposlenika nakon provedenog coachinga ukazuje kako su ispitanici uglavnom zadovoljni rezultatima. Na temelju rezultata može se zaključiti kako coaching može imati pozitiven učinke na na različite segmente radne uspješnosti zaposlenika.

Abstract (english)

Today, in today's global business environment, when competition among companies is intensifying, the importance of having quality human resources is becoming more and more pronounced. Personal development becomes almost as important as professional, because only a satisfied employee can face all the challenges that a competitive environment expects from him. Managers play an important role in this employee development process, but mutual misunderstandings often occur. The biggest problem is that most leaders and managers, responsible for business development, are self-taught in leading and motivating employees and do not have all the necessary skills to work more successfully. The main goal of this paper was, based on previous theoretical knowledge and empirical research conducted in this thesis, to investigate the relationship between coaching and employee performance. The aim was also to give a detailed insight into the concept and meaning of coaching in the business world as well as to provide insight into the modern concept of employee performance.
Empirical research on the relationship between coaching and job performance was conducted with a questionnaire, a method of one-time descriptive research on a sample of 40 respondents. Persons in managerial positions who participated in the coaching training process were interviewed. The survey questionnaire was distributed to respondents online, and respondents provided their own assessments of the level and extent to which the coaching techniques they applied to employees contributed to the work performance of their employees. MS Excel and statistical data processing program IBM SPSS 26.0 were used to process the results. The methods of statistical analysis used in this paper are: descriptive data analysis, nonparametric difference tests and correlation analysis. Empirical research on respondents' attitudes about employee job satisfaction after coaching indicates that respondents are generally satisfied with the results. Based on the results, it can be concluded that coaching can have positive effects on different segments of employee performance.

• Keywords: coaching; motivacija; radna uspješnost; vođenje; menadžerske vještine
• Keywords (english): coaching; motivation; work performance; leadership; manager skills
• Language: croatian
• URN:NBN: urn:nbn:hr:148:976942
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-03-02 08:44:43