Logistika događaja na primjeru poslovne konferencije

undergraduate thesis

• Title (english): Event logistic on example of the business conference
• Author: Nikolina Kraševac
• Mentor: Sanda Renko (mentor); MBZ: 246584
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2021-05-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Danas, u 21. stoljeću, poslovni događaji su vrlo popularni i povremeno se vrlo često događaju oko nas, a upravljanje logistikom apsolutno je neophodno za postizanje poslovnih rezultata koji se očekuju od događaja. Planiranje logistike za događaj uključuje integrirano planiranje i kontrolu premještanja robe, hrane, prijevoza, opreme i ljudi koji će biti na mjestu događaja i još mnogo toga. Cilj završnog rada bio je utvrditi kako logistika događaja utječe na zadovoljstvo sudionika poslovne konferencije. Na temelju dobivenih rezultata istraživanja zaključeno je da je većina sudionika generalno zadovoljna logističkom organizacijom na konferenciji koja uključuje odabranu destinaciju održavanja konferencije, prijevoz do destinacije, ključne teme, udobnost hotela, gastro sadržaj u hotelu, postavu pozornice i korištenu audi-vizualnu opremu. Zadovoljstvo sudionika logističkom organizacijom na konferenciji utjecalo je i na njihove pozitivne preporuke kolegama za sudjelovanje na istoj.

Abstract (english)

Today, in the 21st century, business events are very popular and occasionally happen very often around us, and logistics management is absolutely necessary to achieve the business results they expect from the events. Logistics planning for an event consists of integrated planning and control of the movement of goods, food, transportation, equipment and people that will be at the scene in time and more. The aim of this final paper was to determine how the logistics of the event affect the satisfaction of business conference participants. Based on the results of the research, we can conclude that most participants are generally satisfied with the logistical organization of the conference, which includes the chosen destination of the conference, transportation to the destination, key topics, hotel comfort, hotel gastronomy, stage setup and used audio-visual equipment. The satisfaction of the participants with the logistics organization at the conference also influenced their positive recommendations to colleagues to participate in it.

• Keywords: poslovni događaj; konferencija; logistika događaja; logistička organizacija
• Keywords (english): business event; conference; event logistics; logistics organization
• Language: croatian
• URN:NBN: urn:nbn:hr:148:646537
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-05-18 17:25:29