VAŽNOST INFORMACIJSKO KOMUNKACIJSKE TEHNOLOGIJE U PODUZETNIŠTVU U UVJETIMA POJAVE EKONOMSKE KRIZE

master's thesis

• Title (english): THE IMPORTANCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN ENTREPRENEURSHIP IN THE CONDITIONS OF THE ECONOMIC CRISIS
• Author: Samantha Kiš
• Mentor: Ivan Strugar (mentor); MBZ: 171803
• Committee member: Mladen Turuk (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-05-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Ovaj rad bavi se važnošću informacijsko-komunikacijske tehnologije u poduzetništvu u uvjetima pojave ekonomske krize. Tema je posebno aktualna jer se trenutačno gotovo cijeli svijet nalazi u krizi uzrokovanoj borbom protiv pandemije virusa COVID-19. Utvrđeno je kako tehnologija općenito ima veliki značaj u suvremenom poduzetništvu, a posebno u uvjetima pojave ekonomske krize. Aktualna kriza mnoga je poduzeća prisilila na digitalizaciju, što je samo još više naglasilo značaj tehnologije. U sklopu rada provedeno je i istraživanje na temu „stupanj korištenja online tržnice kao novog modela poslovanja“. Istraživanje je provedeno anketnim upitnikom putem Google obrasca u periodu 19.11.2020 – 12.2.2021. Ukupno je sudjelovalo 222 ispitanika. Utvrđeno je kako je svijest o postojanju takvog oblika tržnice nedovoljna. Od ispitanika koji su upućeni u postojanost online tržnice samo manji broj je platformu i isprobalo. Većina ispitanika vrlo je zadovoljna ili zadovoljna uslugom. Kao glavni razlozi za nekorištenje online tržnice utvrđeni su nemogućnost neposrednog odabira proizvoda i zabrinutost zbog svježine proizvoda. S druge strane, kao glavni razlozi korištenja utvrđeni su ušteda vremena i nedostatak vremena za kupovinu, no veći dio ispitanika kao razlog naveo je i prisutnost pouzdanog proizvođača na platformi te preporuka kvalitetnih domaćih i svježih proizvoda. Zbog niske svijesti o postojanju online tržnice i niskom stupnju korištenja potrebno je raditi na promociji i marketingu online tržnice.

Abstract (english)

This paper deals with the importance of information and communication technology in entrepreneurship in the context of the economic crisis. The topic is particularly topical because currently almost the entire world is in crisis caused by the fight against the COVID-19 virus pandemic. It was found that technology in general is of great importance in modern entrepreneurship, and especially in conditions of economic crisis. The current crisis has forced many companies to digitize, which has only further emphasized the importance of technology. As part of the paper, a research was conducted on the topic "the degree of use of the online marketplace as a new business model." The research was conducted with a survey questionnaire via the Google form in the period 19.11.2020 - 12.2.2021. A total of 222 respondents participated. Awareness of the persistence of such a market form has been found to be insufficient. Of the respondents who are familiar with the persistence of the online marketplace, only a small number have tried the platform. Most respondents are very satisfied or satisfied with the service. The main reasons for not using the online marketplace were the impossibility of direct product selection and concerns about the freshness of the product. On the other hand, the main reasons for use were time savings and lack of time to buy, but many respondents also cited the presence of a reliable manufacturer on the platform and the recommendation of quality local and fresh products. Due to the low awareness of the persistence of the online marketplace and the low level of use, it is necessary to work on the promotion and marketing of the online marketplace.

• Keywords: online tržnice; kriza; poduzetništvo; informacijsko-komunikacijska tehnologija; COVID-19
• Keywords (english): online markets; crisis; entrepreneurship; information and communication technology; COVID-19
• Language: croatian
• URN:NBN: urn:nbn:hr:148:501714
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2022-06-01
• Created on: 2021-05-28 07:07:13