STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE GRADA PLOČA

master's thesis

• Title (english): Situation and possibilities for development of tourist supply in the City of Ploče
• Author: Grgur Erak
• Mentor: Petra Barišić (mentor); MBZ: 315083
• Committee member: Danijela Ferjanić Hodak (predsjednik povjerenstva)
• Committee member: Ingeborg Matečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2021-06-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Grad Ploče je planski grad koji nije napravljen sa namjerom da postane turističko već lučko središte. S obzirom da se turistički sektor u Hrvatskoj vidi kao jedan od osnovnih pokretača cjelokupne ekonomije, što dokazuje njegov udio u BDP-u države, te zbog blizine receptivnih tržišta, ugodne klime i netaknute prirode lokalno stanovništvo se samoinicijativno počinje baviti turističkim djelatnostima. Taj proces sve više dobiva na značaju zadnje desetljeće što se može očitovati u ekonomskim i demografskim pokazateljima te broju novootvorenih udruga i poduzeća specijaliziranih za neki od specifičnih oblika turizma koje pruža lokalni kraj. Kada se uz to dotaknu moderni trendovi poput multidestinacijskih modela putovanja i sve traženiji intimniji karakter godišnjih odmora grad Ploče bi mogao postati zanimljiva receptivna destinacija mnogih gostiju koji se odlučuju na provod svojeg odmora na Južnom Jadranu.

Abstract (english)

City of Ploče is planned town which never had intention to be touristic but rather transport hub. Considering Croatian standpoint, touristic sector is seen as one of main drivers of economic activity proven by GDP of the country, and also position of receptive markets, climate factors and untouched nature affecting more interest for local people to start doing tourist-stimulated jobs in Ploče. Attractivness of that activity can be seen in economic and demographic indicators and in number of new enterpreneurships for local tourist attractions. If people start adding new trends on touristic market like multidestinational model of traveling or intimate character of vacation, city of Ploče could become astonishing destination for many tourists on South Jadran.

• Keywords: grad Ploče; Baćinska jezera; ušće Neretve; lokalni razvoj
• Keywords (english): city of Ploče; Baćina lakes; Mouth of Neretva river; local development
• Language: croatian
• URN:NBN: urn:nbn:hr:148:223176
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Tourism; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-06-29 10:45:18