Changing Business Models with Affective computing

undergraduate thesis

• Author: Karlo Martić
• Mentor: Mirjana Pejić Bach (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-06-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

In paper we will investigate how affective computing could be implemented into business models and what advantages affective computing would bring to the company. The paper firstly introduces the reader with basics of affective computing, some plain definitions with a touch of historical aspect. General overview of business models is also illustrated in introduction to give a reader a chance to compare usual business models and business models with high-technology. In the main part of the paper models of affective computing for collecting data are presented. Each of three models are detailly explained together with all of their sub-tools. Continuing with the most important part of the seminar which presents how affective computing would be implemented and affect certain industries. In this part paper illustrates how affective computing would be used in retail industry, wholesale industry and public sector. Additionally, two companies with different business models are used as an example how affective computing could be implemented into their operations. The last section is related to the future of affective computing and emotional recognition overall. Market and predictions for the future years is stated and predicted, together with its main challenges including ethical and technical issues, and development of affective computing overall. Lastly, conclusion of the paper summarizes all of the observed information and closes the subject with final opinion.

• Keywords: affective computing; business model; company
• Language: english
• URN:NBN: urn:nbn:hr:148:343407
• Study programme: Title: Business Economics in English; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-07-07 22:14:46