Naftna industrija u sklopu upravljačke ekonomike

master's thesis

• Title (english): Characteristics of oil industry within the managerial economic
• Author: Marina Kos
• Mentor: Martina Sopta (mentor); MBZ: 262661
• Mentor: Vjekoslav Bratić (komentor); MBZ: 247192
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Nafta je jedna od najznačajnijih strateških sirovina u svijetu što implicira da svi značajniji događaji na naftnom tržištu ali i u naftnoj industriji imaju utjecaj na stanje gospodarstva svih zemalja svijeta. S obzirom da naftnu industriju tj. događaje u njoj možemo promatrati kao čimbenike koji utječu na gospodarstvo, važno je razumjeti značajke industrije te utjecaj upravljačkih odluka poduzeća na samu industriju. Predmet rada je prikaz naftne industrije kroz pregled primjene pravilnosti i zakonitosti ekonomske teorije prilikom menadžerskog odlučivanja. Za izradu rada korišteni su sekundarni podaci, pritom misleći na knjige, udžbenike, znanstvene članke relativne za područje upravljačke ekonomike, a za provedbu analize korišteni su i službena godišnja izvješća poduzeća INA d.d. Uz navedeno korišteni su i relevantni internetski izvori te literatura iz područja analize financijskih izvještaja i kriznog menadžmenta. Metode znanstvenog istraživanja koje su korištene u radu odnose se na metodu deskripcije, metodu analize i sinteze, induktivna i deduktivna metoda te metoda komparacije. Cilj rada je upoznati se s elementima upravljačke ekonomike unutar naftne industrije te pomoću teorije upravljačke ekonomike identificirati čimbenike koji pridonose poboljšanju poslovanja u promatranoj industriji. Provedena je analiza naftne industrije u Republici Hrvatskoj te se osvrnulo na poslovanje poduzeća INA d.d.

Abstract (english)

Oil is one of the most important strategic raw materials globally, which implies that all major events in the oil market and the oil industry impact the state of the global economy. Given that the oil industry, events in it can be viewed as factors that affect the economy, it is important to understand the characteristics of the industry and the impact of management decisions of the company on the industry itself. The subject of this paper is a review of the oil industry through an overview of the application of the regularity of economic theory in managerial decision-making. Secondary data were used to write the paper, referring to books, textbooks, scientific articles related to the field of management economics, and the official annual reports of INA d.d. were used to perform the analysis. In addition to the above, relevant Internet sources and literature in the field of financial statement analysis and crisis management were used. The scientific research methods used in this paper relate to the method of description, the method of analysis and synthesis, the inductive and deductive methods, and the method of comparison.
This paper aims to get acquainted with the elements of management economics within the oil industry and use the theory of managerial economics to identify factors that contribute to the improvement of business in the observed industry. An analysis of the oil industry in the Republic of Croatia was conducted and the business operations of INA d.d.

• Keywords: naftna industrija; upravljačka ekonomika; upravljanje; tržište; analiza tržišta; INA
• Keywords (english): oil industry; managerial economics; management; market; market analysis; INA
• Language: croatian
• URN:NBN: urn:nbn:hr:148:191043
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-07-13 13:45:33