Motivacija mladih za ulazak u poduzetništvo

master's thesis

• Title (english): Motivation of young people to enter entrepreneurship
• Author: Ivana Knežević
• Mentor: Ana Aleksić (mentor)
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Committee member: Ivana Načinović Braje (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-07-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Poduzetništvo podrazumijeva poduzimanje neke aktivnosti i pokretanje neke akcije u svrhu postizanja određenog cilja, te ujedno spremnost na rizike i neizvjesnost. Ono doprinosi ekonomskom rastu i razvoju te stvaranju novih radnih mjesta. U svakoj djelatnosti postoje prednosti i nedostatci, pa tako i u poduzetništvu. Ipak, primjetno je da postoji puno više pozitivnih strana pokretanja poduzetničkog poduhvata od onih negativnih. Pozitivni faktori ujedno su i faktori motivacije. Na poduzetničku namjere osobe utječu brojni faktori. Brojni autori naglašavaju da je poduzetnička namjera rezultat stava prema određenom ponašanju, društvenih normi i opažene bihevioralne kontrole. Kako bi osoba postala poduzetnik, njena poduzetnička namjera mora biti planirana aktivnost. Kao glavni motivacijski faktori u poduzetništvu mogu se izdvojiti: potreba za postignućem, prihvaćanjem rizika, domet kontrole, samostalna učinkovitost, samostalnost, postavljanje vlastitih ciljeva, nagon, kontrola prilika. U ovom radu provedeno je anketno istraživanje o motivaciji mladih studenata sa smjera Ekonomika poduzetništva sa Sveučilišta u Zagrebu za ulazak u poduzetništvo. Rezultati pokazuju da su mladi studenti motivirani za ulazak u poduzetništvo te uviđaju brojne prednosti u pokretanju poduzetničkog pothvata. Ipak, prepoznaju i brojne prepreke i negativne strane u pokretanju poduzetničkog pothvata, a to su primjerice: manjak financijskih sredstava, rizik od gubitka uloženog kapitala, stres i utjecaj na zdravlje, strah od propadanja zbog visokog poreznog opterećenja i nedovoljna potpora vlasti. Republika Hrvatska učinila je značajne pomake po pitanju poticanja samozapošljavanja, no postoji još puno mjesta za poboljšanja.

Abstract (english)

Entrepreneurship means taking some activities and initiating some actions in order to achieve certain goals, as well as willingness to take risks and uncertainty. It contributes to the economic growth and development of job creation. There are advantages and disadvantages in every activity, including entrepreneurship. Still, it is noticeable that there are many more positive sides to starting an entrepreneurial venture than there are negative ones. Positive factors are also motivational factors. A person’s entrepreneurial intent is influenced by a number of factors. Numerous authors emphasize that entrepreneurial intent is the result of a state of behavior, social norms, and perceived behavioral control. In order for a person to become an entrepreneur, his entrepreneurial intention must be a planned activity. The main motivating factors in entrepreneurship are: the need to achieve, risk acceptance, the scope of control, self-efficacy, independence, setting self-goals, instinct, control of opportunities. This paper examines a survey on the motivation of young students majoring in Economic Entrepreneurship from the University of Zagreb to go into entrepreneurship. The results show that young students are motivated to go into entrepreneurship and see many advantages in starting an entrepreneurial venture. However, they also recognize a number of obstacles and negative aspects in starting an entrepreneurial venture, such as: lack of financial resources, risk of losing capital, stress and health impact, fear of failure due to high tax burden and insufficient government support. The Republic of Croatia has made significant progress in encouraging self-employment, but there is much room for improvement.

• Keywords: poduzetništvo; poduzetnik; poduzetnička namjera; motivacija; poduzetništvo mladih
• Keywords (english): entrepreneurship; entrepreneur; entrepreneurial intention; motivation; youth entrepreneurship
• Language: croatian
• URN:NBN: urn:nbn:hr:148:687335
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-07-14 09:58:23