Uloga društvene odgovornosti poduzeća u odabiru poslodavca kod generacija X i Z

master's thesis

• Title (english): Corporate social responsibility role in the selection of employers in generation X and Z
• Author: Mario Miljanić
• Mentor: Mislav Ante Omazić (mentor); MBZ: 246615
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2021-07-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Društveno odgovorno poslovanje, u daljnjem tekstu DOP, sve je aktualnija tema u poslovnom svijetu zbog niza prednosti koje donosi poslodavcima i zaposlenicima. Širenjem poslova na globalnu razinu dolazi do veće konkurencije te svako poduzeće pokušava poduzeti što više mjera kako bi bilo što konkurentnije, a to čini upravo preko društveno odgovornog poslovanja i preko zapošljavanja što kvalitetnije radne snage. Način na koji poduzeće objedinjuje svoje mjere društveno odgovornog poslovanja, odnosno način na koji odlučuje koje mjere izvršiti ovisi o generacijama. Generacija X i Z predstavljaju dvije generacije zaposlenika koji imaju različite poglede na život, a samim time i na posao, odnosno na karakteristike koje poduzeća moraju imati kako bi oni bili privučeni za rad u tom poduzeću. Teorijski dio rada sastavljen je od dva poglavlja. U prvom poglavlju se objašnjava koncept društveno odgovornog poslovanja: pojam, modeli, dimenzije i vrste društveno odgovornog poslovanja. Također se objašnjava društveno odgovorno poslovanje u Hrvatskoj i kako ono utječe na privlačnost poslodavca. U drugom poglavlju se objašnjavaju ključne karakteristike generacija X i Z, karakteristike poslova te kako društveno odgovorno poslovanje utječe na odabir poslodavaca kod tih generacija. U empirijskom dijelu rada su ispitani stavovi generacije X i Z prema društveno odgovornom poslovanju te važnost društveno odgovornog poslovanja kod odabira poslodavaca. Empirijsko istraživanje je provedeno pomoću anonimnog elektronskog anketnog upitnika na uzorku od 208 pripadnika generacije X i Z. Na temelju dobivenih rezultata može se zaključiti da je društveno odgovorno poslovanje važan faktor kod odabira poslodavaca za generaciju X i Z.

Abstract (english)

Corporate Social Responsibility (CSR) is an increasingly topical issue in the business world due to a number of benefits it brings to employers and employees. By expanding the business to the global level there is more competition and each company tries to take as many measures as possible to be as competitive as possible and this is done through socially responsible business and through the employment of the highest quality workforce. The way in which a company integrates its measures of socially responsible business, i,e. the way in which it decides which measures to implement, depends on generations. Generation X and Z represent two generations of employees who have different views on life, and thus on work, i.e. the characteristics that companies must have in order for them to be attractive as a employers. The theoretical part of this master's thesis consists of two chapters. The first chapter explains the idea of corporate social responsibility: the concept, models, dimensions and types of CSR. It also explains CSR in Croatia and how it affects employer attractiveness. The second chapter explains the key characteristics of generations X and Z, job characteristics and how socially responsible business affects the choice of employers in these generations. The empirical part of the paper examines the attitudes of Generation X and Z towards corporate social responsibility and the importance of corporate social responsibility in the selection of employers. Empirical research was conducted using an anonymous electronic survey questionnaire on a sample of 208 members of Generation X and Z. Based on the results, it can be concluded that corporate social responsibility is an important factor in selecting employers for Generation X and Z.

• Keywords: društveno odgovorno poslovanje; generacija X; generacija Z; odabir poslodavaca
• Keywords (english): corporate social responsibility; generation X; generation Z; employers selection
• Language: croatian
• URN:NBN: urn:nbn:hr:148:026348
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-07-16 07:46:48