Psihologija financijskog ponašanja pojedinca

master's thesis

• Title: Psihologija financijskog ponašanja pojedinca : Psihologija financijskog ponašanja pojedinca
• Title (english): Psychology of individual financial behavior : Psychology of individual financial behavior
• Author: Laura Matić
• Mentor: Dajana Barbić (mentor)
• Committee member: Marijana Ivanov (predsjednik povjerenstva)
• Committee member: Andrea Lučić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Finance); Zagreb
• Defense date and country: 2021-07-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

Ponašanje potrošača je složen pojam te postoje mnogi faktori koji utječu na njega. Jedni od najbitnijih utjecaja su psihološki faktori. Upravo se psihološkim faktorima i njegovim utjecajem na ponašanje potrošača bavi ovaj rad. U glavnim dijelovima rada prikazano je financijsko ponašanje kao i utjecaj heuristika, kontroliranog i automatskog razmišljanja, stavova tradicionalne i bihevioralne ekonomije te osobnosti na potrošača. U zadnjem dijelu rada provedeno je istraživanje utjecaja psiholoških faktora na financijsko ponašanje mladih. Informacije su dobivene anonimnom anketom koja je provedena među pripadnicima mlađe populacije. Kod istraživanja možemo vidjeti kako različiti psihološki faktori različito djeluju-na ljude. Rezultati istraživanja povezani su sa teoretskim postavkama psiholoških faktora koji utječu na financijsko ponašanje pojedinca. Cilj rada jest razjasniti psihološke faktore koji utječu na financijsko ponašanje potrošača te ih povezati sa primjerima iz stvarnog života.

Abstract (english)

Consumer behavior is a complex concept and there are many factors that affect it. One of the most important influences are psychological factors. The psychological factors and their influence on consumer behavior are main topics that this paper deals with. The main parts of the paper present financial behavior as well as the influence of heuristics, controlled and automatic thinking, attitudes of traditional and behavioral economics and consumer characteristics. In the last part of the paper, the research of the influence of psychological factors on the financial behavior of young people is proven. The information was obtained through an anonymous survey presented among members of the younger population. In research, we can see how different psychological factors affect people differently. The results of the research are related to the theoretical assumptions of psychological factors that influence the financial behavior of an individual. The aim of the paper is to elucidate the psychological factors that influence consumer financial behavior and relate them to real-life examples.

• Keywords: ponašanje potrošača; psihološki faktori; heuristike; istraživanje
• Keywords (english): consumer behavior; psychological factors; heuristics; research
• Language: croatian
• URN:NBN: urn:nbn:hr:148:791021
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-08-17 23:21:20