Analiza primjene digitalnih tehnologija u fitness industriji

master's thesis

• Title (english): Analysis of the application of digital technologies in the fitness industry
• Author: Ema Skupnjak
• Mentor: Mario Spremić (mentor); MBZ: 233591
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-08-31, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Digitalne tehnologije uzrokovale su brojne disruptivne promjene u svim industrijama današnjice, a jedna od industrija koja je posljednjih godina doživjela digitalnu transformaciju upravo je fitness industrija. Radi se o brzorastućoj industriji koja obuhvaća sva poduzeća koja se bave poticanjem i promoviranjem zdravog života, zdravlja i tjelovježbe. Implementacija digitalnih tehnologija prestaje biti opcija te postaje imperativ u poslovanju, te je stoga bitno promotriti primjere uspješnih digitalnih transformacija, analizirati moguće prepreke koje bi mogle usporiti ili zaustaviti digitalnu transformaciju, te čimbenike uspjeha koji ju mogu pospješiti. Teorijski okvir ovog rada daje detaljan pregled pojma digitalnih tehnologija, njihovih vrsta i primjena te utjecaja na poslovanje. Njihovom se implementacijom postiže digitalna transformacija, koja je jedan od centralnih pojmova ovog rada. U empirijskom se dijelu metodom studije slučajeva analizira utjecaj implementacije digitalnih tehnologija na poslovanje poduzeća Nike, Inc., Under Armour, Inc. te Asics.

Abstract (english)

Digital technologies have caused numerous disruptive changes in all industries today, and one of the industries which has recently gone through the digital transformation process is the fitness industry. It is a fast-growing industry that includes all companies engaged in encouraging and promoting healthy living, health and exercise. The implementation of digital technologies ceases to be an option and becomes an imperative in business, and it is therefore important to look at examples of successful digital transformations, analyse possible obstacles that could slow or stop digital transformation, and success factors that can enhance it. The theoretical framework of this paper provides a detailed overview of the concept of digital technologies, their types and applications, and the impact on business. Their implementation leads to digital transformation, which is one of the central concepts of this paper. In the empirical part, the case study method analyses the impact of the implementation of digital technologies on the businesses of Nike, Inc., Under Armor, Inc. and Asics.

• Keywords: digitalne tehnologije; digitalna transformacija; fitness industrija; implementacija
• Keywords (english): digital technologies; digital transformation; fitness industry; implementation
• Language: croatian
• URN:NBN: urn:nbn:hr:148:042051
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-08-31 09:39:00